Demand for objective, independent personal finance advice rising
- Financial Planning, OFW -
Young, upwardly mobile Filipinos who spend much of their time on the Internet, are scouring the web for personal finance advice relevant to the Philippine setting, and are flocking to websites like Income-tacts.com, a forum populated by Filipino financial planning practitioners.
“Objective advice” is the operative word, says Efren Ll. Cruz, chairman and chief executive officer of Personal Finance Advisers, the company that owns the website. Cruz says Filipinos are very wary about tainted advice and the one thing that separates Income-tacts from other personal finance websites is that it does not market specific financial instruments.
“There are many products out there to manage finances. More often than not, however, you don’t get an objective view because they are explained from the point of view of the salesman. That’s what we provide: the objective view,” says Cruz.
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