By Erika Tapalla
INQUIRER.net

MORPH LABS CEO David Abramowski said software as a service (SaaS) is not so much about creating software from the ground up, but of “mashing up” existing Web-based services.

To better understand what “mashups” are, he cited the simple concept of file sharing for photographs. On a superficial level, it is just software that enables users based all over the globe to send, view, and get images from each other.

On a business level, however, he said one could go deeper into this software and look at it as a method for generating revenue.

After all, file sharing for photographs can also be a means for users to create products like books, mugs, and T-shirts. Name where you want your photo or your grandma’s to appear, and consider developing that software.

In the end, it’s all about mashing up the right functions to build your ideal software.