Morph Code Day 1: Patience for developing SaaS

By Erika Tapalla INQUIRER.net AFTER quipping that lunch may induce a "food coma," Morph Labs CEO David Abramo wski went ahead and talked about different strategies for growing software as a service (SaaS) businesses. He said SaaS has four key aspects:

• They are Internet-based applications
• They enable anywhere, anytime access
• Users may rent instead of buying, so a great amount of capital is n o longer a necessity
• They require patience for a long tail revenue.

As an example, he referred to a successful Australian SaaS company, Atlassian S oftware, which took its business slowly and generated revenue from $0 to $24 mi llion. Patience is key in developing SaaS, Abramowski emphasized. "You can't project revenue at the start of April and then expect this April the 30th," he quipped.