Morph Code Day 1: Sell that idea in less than 60 seconds

By Erika Tapalla INQUIRER.net ELEVATOR pitches, which originally referred to selling ideas within 60 seconds while riding in an elevator with a prospective investor or venture capitalist, have now become pitches you can deliver anywhere, whether on the street or at a cocktail party. It must be presented in simple language, "like you're talking to your mother," Federico Gonzalez, president and CEO of Philippine Emerging Startups Open Inc. , said. As the crowd laughed, he stressed the importance of chance and the opportunity of meeting anyone anywhere, which is why you have to be prepared at all times. "Body language communicates more than 50 percent of the message you intend to g ive. Do more than give recitations," Gonzalez said. So, know your stuff.