Morph Code Day 1: Taking advantage of the Internet

By Erwin Oliva INQUIRER.net GIVING tips on how to break into the global market of software as a service, Mo rph Labs CEO David Abramowski said companies should start small, but use the In ternet as a distribution medium. "Push small increments out to your customers." "Let your product grow organically and let your customers see this," he added, as he listed down "winning strategies." He said firms have to know how to get to the customers. In today's age, Abramowski said companies have to think about these "agents of change," namely, rapid growth of consumer technology markets, the rise of globa l competitors, and declining barriers to entry due to outsourcing on-demand bus iness models.