By Erika Tapalla
INQUIRER.net

MORPH LABS CEO David Abramowski’s talk gave us the lowdown on setting up a successful software as a service (SaaS) business.

He started by identifying the need to know your customer and your target market, otherwise you will be kaput.

Abramowski emphasized that it’s not just knowing the people involved, but also considering the bigger picture, which deals with regions, countries, and languages.

Focusing on why users should care is another step toward conceptualizing your SaaS. This boils down to how much you know your target market — identifying what their needs and concerns are.

Once you have done extensive research on your target market, presenting your SaaS business is equally as crucial.

Instead of recounting all the hardships one has encountered while constructing the software/application, he suggested presenting it in an interesting fashion and talking about how exciting that new software or technology is.

“Do that in 20 seconds,” he quipped.

Also, think of revenue. How you are going to earn revenue? How can others use your software to earn revenue?

Again, the key thing here is to think big, think global. One way to do so, Abramowski said, is to take advantage of the social media frenzy to tell people about your work.

“Find out who blogs to your target market and use Google to find out who’s who in the blogosphere,” he said.

Eventually, these bloggers will start contacting you to record podcasts with them.

Take advantage of every opportunity to market to your target market instead of relying on only one channel. Reach out to other audiences by tapping all sorts of media.