Morph Code Day 1: Tips, tips, tips for successful SaaS

March 29, 2008 2:09 PM | 15 Comments | No TrackBacks

By Erika Tapalla INQUIRER.net MORPH LABS CEO David Abramowski's talk gave us the lowdown on setting up a succ essful software as a service (SaaS) business. He started by identifying the need to know your customer and your target market , otherwise you will be kaput. Abramowski emphasized that it's not just knowing the people involved, but also considering the bigger picture, which deals with regions, countries, and langua ges. Focusing on why users should care is another step toward conceptualizing your S aaS. This boils down to how much you know your target market -- identifying wha t their needs and concerns are. Once you have done extensive research on your target market, presenting your Sa aS business is equally as crucial. Instead of recounting all the hardships one has encountered while constructing the software/application, he suggested presenting it in an interesting fashion and talking about how exciting that new software or technology is. "Do that in 20 seconds," he quipped. Also, think of revenue. How you are going to earn revenue? How can others use y our software to earn revenue? Again, the key thing here is to think big, think global. One way to do so, Abra mowski said, is to take advantage of the social media frenzy to tell people abo ut your work. "Find out who blogs to your target market and use Google to find out who's who in the blogosphere," he said. Eventually, these bloggers will start contacting you to record podcasts with th em. Take advantage of every opportunity to market to your target market instead of relying on only one channel. Reach out to other audiences by tapping all sorts of media.

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15 Comments

David Hennessy | March 30, 2008 2:18 PM

This article is a text book way to address business.

Understand customers wants and needs and sell them something they actually want
!

It Makes perfect business sense

It can however be a very flawed business model if you are a SME with a small ma
rketing budget.

Scenario

You can have the perfect product, the customers really want to buy, but the pro
blem is that you cant get talking directly to your end customer.

You may have to bypass a huge number of people before you get talking to the De
cision maker, this can take time and money.

The cost of marketing directly to your customer is too expensive.

For a SME, focus should be on the Cost of acquiring a customer.

SMEs will have shoestring budgets and negative cash flows which means that to s
urvive the cost of acquiring a customer must be small and completed in a short
space of time.

My advice on researching your target market is

1.Calculate the cost of acquiring a customer even if the figure is wrong it is
a guide for you
2.Look at how easy it is to get talking to your end customer, the decision make
r.

I suggest you add my two suggestions to reduce the possibility kaput!

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wezvona | December 10, 2010 11:41 PM

How you are going to earn revenue? How can others use y our software to earn revenue? Again, the key thing here is to think big, think global. One way to do so, Abra mowski said, is to take advantage of the social media frenzy to tell people abo ut your work. "Find out who blogs to your target market and use Google to find out who's who in the blogosphere," he said. Eventually, these bloggers will start contacting you to record podcasts with th em.

Best regards, Alex CEO of youtube downloader

wedoted | January 20, 2011 4:18 PM

Take advantage of every opportunity to market to your target market instead of relying on only one channel. Reach out to other audiences by tapping all sorts of media.
Best regards, Katya, CEO of music burning software, iscsi iqn format

https://me.yahoo.com/a/2EbnskQJoPFH7E.nLs_rhK02DeXchWXaRTg-#214cf | February 17, 2011 11:34 PM

just for what i have been looking for!
u will luv it!
must watch the followings!
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https://me.yahoo.com/a/2EbnskQJoPFH7E.nLs_rhK02DeXchWXaRTg-#214cf | February 18, 2011 12:50 AM

just for what i have been looking for!
u will luv it!
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Morph Code Day 1: Tips, tips, tips for successful SaaS

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