Morph Code Day 2: Grilling time

By Erwin Oliva INQUIRER.net IT was like a press conference where each startup had to undergo grilling from a panel of experts. Startups were given five minutes to talk, and more grilling followed. One of the business ideas that caught the attention of the panel was a simple s tudent information system developed by Integritas Data Management Solutions, wh ich has already developed a product deployed in some local schools. Following a short break, the panel reiterated that startups have to distinguish between the market in general and the "addressable market," which means the target market of a service or a product. Morph Labs executive chairman Winston Damarillo said startups can opt to run de eper on a vertical market and dominate it. Business ideas presented here included an e-learning solution that hopes to be an alternative to existing e-learning platforms. One group presented eDispose, which envisions a portal for selling the unused assets of local government unit s. "We're looking at recurring revenue base and [ideas that] can scale. I don't mi nd me-too ideas," one of the experts on the panel stressed.