REMEMBER the classic hotdog commercial featuring this young girl who was writing about her crush Carlo in her diary?
Well, you don't have to picture it in your mind because you can now find them on YouTube. Fellow tech journalists Jing Garcia and Rory Visco (thanks guys) and I were talking over lunch today about the classic advertisements in Philippine television. And of course, this "Goodbye, Carlo!" ad (I forgot which agency made it) immediately came to mind.
The ad starts with our young lady writing about Carlo who sat beside her (I assumed in school), and telling her that she's pretty but "fat." So she vowed to stop eating chocolates, spaghetti, and hotdogs. Then, she looks over at her table where two juicy hotdogs are waiting to be eaten. For a few seconds, she thinks about her diary entry, and writes, "Goodbye, Carlo!"
Here's the video clip.
Other classic Filipino television ads could be found on YouTube. You only need to do a search on "Pinoy" and "ads" and you'll get a slew of them. I just found the "I Can Feel It" soap ad featuring Alice Dixon and Sheila Ysrael looking very, er, young back in the 80s.
"I can feel it!"
Where's Carlo?
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I don't think we have the Palmolive ads these days or do we have it? It was a very famous brand but today modern brands like Loreal is ruling the international market. There is also so much difference between the earlier ads and the modern ads. The ads of these days get the message across with just a few words unlike the earlier ads. I'm sure the earlier models can still make an impact, it would be great to see some of those earlier models, in different ads and different roles of course :)
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