Dwelling on senior discount and corporate bottom lines
- Digoy Fernandez -
By Digoy Fernandez
Corporate social responsibility (CSR), as many of its modern adherents agree, is not just about setting aside a certain amount each year to be dispensed with as a gift-giving exercise. The genre has embraced almost all aspects of a corporate entity and its various publics. Today, I will dwell on the tribe many corporations have viewed with a bit of trepidation, the growing ranks of senior citizens. And all because of mandatory discounts or freebies that either national or local regulations allow for this hallowed group that has seen its prime passing by.
My friend and colleague in this paper, Mon Farolan — who is also an alumnus of the Asian Institute of Management, aside from his storied history in both the military and the diplomatic worlds — has long dwelt on one particular aspect of the law: the 20 percent discount given to senior citizens for medicines and for restaurant purchases.
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