SOMEWHERE in Binondo, in an upstairs room, mami noodles are still made fresh the old way every day. Dough is made from flour, water and egg, and kneaded with the use of a long rolling pin–so long in fact that you can ride on one end literally, which is what the workers at that restaurant, Masuki, do every day. Willen Ma, who oversees this family business started by her father in the sixties, says they call the rolling pin kabayo, the Filipino word for horse, since workers have to ride that long rolling pin to knead the dough.

Why have they not upgraded to a more modern way of doing things? Willen says this old-style method is what gives their mami noodles the makunat texture. “If we do it by machine, they will come out with a fine texture. Customers can tell the difference. Lagot kami.”

Some 200 kilos of mami noodles are made here every day at Masuki, and these are sliced by machine after the kneading with the kabayo. The noodles are served at Masuki restaurants in Binondo and Greenhills, and are also supplied to institutional customers.
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WITH A lot of people turning more and more to the Internet for information, restaurant owners would be wise to tap online options to promote their restaurants. At the Restaurant Marketing Reloaded Summit 2009, an event organized by Courage Asia this year, online marketing experts shared their views on how this can be done.

1. Have your own website. “Make sure you have a good website,” said Edward David, director for business development at clickthecity.com. The site has to have the necessary useful information, from menu to contact details, and the content should be updated regularly. “Choose a content management system your people can be familiar with.”

2. Integrate online initiatives with your offline efforts. David advised entrepreneurs to promote their website address or URL in all their collaterals. Also, get listed in free online listings, explore priority and enhanced listings offered by online directories, and request to be featured in these websites.

3. Build communities; create followers. According to David, “Newsletters are becoming a thing of the past. Focus on growing your ‘followers’ instead of newsletter subscribers.” He recommended social networking sites Facebook and Multiply and microblogging site Twitter in doing this.

4. Explore and experiment with other options. Here’s where online advertising will come in and David suggested looking into pay-per-click, display advertising, pay-per-action, network buys and ad network options. In addition, Michael Rastas, consultant of myfoodtrip.com, mentioned joining forums and exploring iPhone applications to promote one’s restaurant.

5. Do your research. Howell Hay, managing director of munchpunch.com, said resto-preneurs should find out what their customers are searching for and reach the right audience.

6. Manage your reputation. Rastas said, “People will voluntarily tell you about a bad restaurant, but often will only talk about a good restaurant when asked.” Bad reviews of restaurants do get published online in blogs, but Hay offered hope by saying, “One bad review does not destroy your business for as long as there are plenty of people saying good things as well.” Hay advised, “Embrace reviews. They make us aware and provide us with an opportunity to fix a genuine problem.”

By Carmie Dulguime*

AT LEAST 50 percent of my daily news feed from my Facebook “friends” is about their games updates. Someone just bought a harvester in Farm Ville. Another one needs help in ordering a hit on Mafia Wars. Yet another one took a photo of her pet in Pet Society and made it her profile pic (uhrm, that would be me). Time stamps of these feeds indicate that these games are being played during office hours. Talk about stress-busting at work!

Playing online games during office hours were frowned upon in offices about six years ago. Today, the atmosphere has changed radically. Companies are beginning to embrace the idea of letting their employees play at work for, believe it or not, productivity and motivation purposes. Perhaps these companies realized they could not stop their employees from stealing company time by playing online even with sophisticated software installed in the system to monitor employees’ activities online.

Thanks to companies like Snowfly, Inc., online gaming during office hours are now legitimized because of the advantageous effects of its web-based incentive software programs. It developed a gaming program called Capstone which rewards employees for playing. In return, the company gets real-time results that help determine the productivity and morale level of its workforce. Too good to be true? It’s a win-win situation for both employees and the company, if you ask me.

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A new book released in the Philippines tackles leadership skills women should develop. 5 Leadership Essentials for Women compiled by Linda Clark (distributed by OMF Literature Inc.) was written by women in leadership roles with fellow women in mind.

According to the book, these are the five skills women need to hone:
1. Communication
2. Relationship
3. Time management
4. Group building
5. Conflict management

One aspect of good communication is effective listening. To do so, Dr. Harriet Harral, a communications professional and the writer of the chapter on communication, says one should take out the barriers to effective listening: focus on self, wandering mind, leveling (simplifying the message to the point that critical details may be omitted), sharpening (emphasizing some points leaving out other important details), assimilation (shaping messages to confirm our opinions or attitudes), hearing what is expected that your mind is not open, passive listening, and missing the meaning.
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By Karen Galarpe

IF YOU’RE in the food and beverage industry, you might want to set aside some time this month to check out the latest trends and innovations in the F&B industry. At the upcoming AsiaFood Expo (AFEX), Filipino and international players in the food industry are expected to converge at the World Trade Center on Roxas Boulevard in Pasay City to showcase new technology in food processing, packaging, machinery and equipment, and more.

“AsiaFood Expo has remained an undisputed venue to showcase the Philippine competitiveness in the food sector as well as bring into the country the latest innovations and developments in the food packaging and processing sectors,” said Elmer C. Hernandez, Trade and Industry undersecretary and managing head of the Board of Investments.

AFEX has been around for the past 18 years. This year, though, the organizer of the event, Trade Information Marketing & Exhibitions, Inc. (TIME Inc.) decided to split the event into three “so visitors will have more time to go around and discuss with exhibitors,” said Josephine P. Miranda, executive vice president of TIME Inc.
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