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From a P12,000-backyard business to an IPO

09/14/07

Posted under success stories

SplashFirm aims to make a splash in the stock market

By Karen Lema
Reuters
Last updated 06:24pm (Mla time) 09/13/2007

MANILA, Philippines — A Philippine company that took off selling hair spray in the 1980s and is named after that decade’s romantic comedy “Splash” aims to take its fortunes a step further by listing on the stock market next year.

Splash Corporation, the country’s largest Filipino-owned personal care and cosmetics company, began as a P12,000-backyard business over two decades ago before growing into a multi-billion peso firm competing with the likes of Unilever and Procter & Gamble Co.

Rolando Hortaleza, chairman and chief executive officer of Splash, started the business in 1985, selling nail polish remover, cuticle remover and solvents in recycled cough syrup bottles in a lower-middle class neighborhood in Manila.

Now, his company is set to become the first Filipino personal care firm to list on the stock exchange, and is targeting its market debut for January 2008.

Read more here.

Those of you who believe passion is important in setting up a business, read Hortaleza’s advice:

Asked what advice he could give to the many Filipino entrepreneurs aspiring to hit the jackpot, Hortaleza said: “It can be done, as long as you have passion.”

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9 Responses to “From a P12,000-backyard business to an IPO”

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  1. 9
    Roberto Says:

    Kung minsan nakaka-inis, nakaka-buwisit, nakaka-lungkot ang mga pangyayari sa Pilipinas. Dapat sana matagal nang naihanay ang bansa natin bilang industrialize coutry katulad ng Taiwan, Singapore at South Korea kung hindi sa mis-management noong panahon ng martial law, at ang mga coup de etat nang sumunod na mga taon. Ngayon naman ay ang walang kahayupan na pagnanakaw
    ng mga taong naka-upo sa pamahalaan. Sino ang tinatamaan at naghi-hirap kung hindi ang sambayanan Pilipino. Kaya naman marami ang uma-alis at nagta-trabaho at nagha-hanap ng surte sa ibang bansa dahil sa walang pagtitiwala sa ating pamahalaan. Bakit ka magbabayad ng tamang buwis kung ito lang ay mapupunta sa bulsa ng mga mandarambong na dapat sana ay para sa mga mahihirap tulad ng murang gamot,
    padagdag na classrooms, libro, libreng pagkain ng mga bata sa elementarya, padagdag na sahod ng ating mga sundalo, pulis o mga guro. Ang lahat ng ito, ang hagupit at ang tinatamaan at ang nagdurusa ay
    mismong mga mahihirap din dahil sa bandang huli ang pagbabayad ng pagkaka-utang ng bansang Pilipinas ay ang mismong sambayanang Pilipino rin na karamihan ay mga mahihirap. Ngayon naman, pagkatapos ng conviction ng plunder ni Erap ay gusto naman siyang palayain ng pamahalaan. Nakaka-tawa… nakaka-inis. No wonder, our economy is always a laggard and considered the perpetual sick man of asia.

  2. 8
    hachiko ハチ公 Says:

    hi pinoyinv, re: “our top export is OFWs…” tee hee hee… :D i was giggling after reading it. read my post:

    http://www.inquirerbloggers.net/moneysmarts/2007/09/12/timing-the-market-or-holding-on-what-experts-say/#comment-14641

    … which is GOOD at least for me, I’m leaving RP free of debts and obligations, and maybe I’m doing this coz I’m a sucker for their anime? tee hee hee :D

    We also ought to show pride to our nurses in America, hard work but as they tell me, “sulit gyud” ;)

  3. 7
    kilabot Says:

    Pinoy investor

    Yan ang Pinoy!.. Mabuhay ang mga Filipino!!!

    Sa totoo lang magaling talaga ang mga Filipino mula sa skilled workers hangang sa mga professionals, Dito lang sa opisina namin e yung mga Bitoy ang lalaki ng sweldo pero puro tanong sa kasama kong pinoy..e halos 10 times yung laki nang sweldo sa kanya..nasa Saudi po ako, yung ibang lahi puro palusot sa mga diskarte pag tinanong mo sa mga standard nangangamote..kaya dapat talaga supportahan natin ang sariling atin.. tangakilin natin yung mga produkto na gawang Pinas! Siguradong dun tayo makakabangon. Ang gobyerno dapat ay sumuporta ng husto para lalong tumibay ang ekonomiya natin!!

  4. 6
    INQUIRER.net Blogs » Smiley greeting, P1M, Hong Kong and Yahoo! Mash Says:

    [...] Open for Business : From a P12,000-backyard business to an IPO [...]

  5. 5
    pinoy investor Says:

    roberto,
    philippines is globally competitive. our top export is OFWs. what other nation exports 10% of its population? we’re No. 1 in labor export. good or bad?

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