Great article today from SME Insight. Read the excerpt:

There’s a new food craze in town, and if you haven’t heard of it yet, you’re either out of touch or you’re getting too old. That’s because since 2006, many young kids, from grade school to college, have been saving up their baon for bowls of cereal they can buy in school. And a lot of yuppies troop to the nearest outlet for their cereal fix too.

So what’s with the bowl of cereal, you ask. At Cerealicious, a cereal bowl is not just a cereal bowl. True, cereals are drowned in milk here, but the toppings go from fruits to chocolates to puddings to coffee jelly and more. In fact, Cerealicious offers 40 cereals and 40 toppings and you can mix them any way you want to or go for any of the 20 certified “blockbuster” mixes cheerily named after blockbuster movies. Thus, you can munch on Charlie and the Chocnut Factory today, order Nutting Hill tomorrow, and snack on Oreo Afraid of the Dark the day after.

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Success takes team effort. We see this in nature all the time. Human beings, however, sometimes step on others to succeed, not knowing that doing so takes him far away from real success.

Not in Open For Business. We just announced today that marketing professional Willy E. Arcilla will mentor eight INQUIRER.net readers who need help in growing their businesses, for one year, for free.

Read our news article on the business mentoring activity:

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(Ants know when to come back to places where they can find food. How do you help your customers come back to you?)

Near my place, there are around four sari-sari stories all in one row and two bakeries that sell morning hot pandesal.

When you’re in that kind of market, what do you make sure buyers will choose you over the other store? The next bakery and convenience store is, after all, just a few steps away.

Logically, I thought the answer is simple. If your price is lower, they will come to you.

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I stumbled on this short film by Nic for www.monday9am.tv that shows an interview with one of my favorite authors Seth Godin. There’s a lot of talk in the video about curiosity, faith, getting stuck and why one of the smartest things done by the smartest people in the world was turn off their television. But what I really want to share is how he talked about attitudes towards risk. He says:

Curious is the key word… It has to do with a desire to understand, a desire to try, a desire to push whatever envelope you are interested in… [Curious people matter because they] are the ones who talk to the people who are in a stupor. They are the ones who talk to the masses in the middle who are stuck. The masses in the middle have brainwashed themselves to think that it’s safe to do nothing.

Seth Godin is a genius at creating strategies to market stuff. He wrote bestselling books such as Meatball Sundae, The Dip and All Marketers Are Liars. Imagine what would have happened if he was not curious enough to try out his ideas. But it wasn’t easy for him, too. He further explains:

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Why is the Bank of the Philippine Islands promoting science and technology?

In this video, BPI vice-president Florendo G. Maranan, who was chairman of the BPI-DOST awards committee for the bank’s “Best Project of the Year” awards explains that science and technology is a catalyst of business and the economy.

Just think of all the outstanding Filipino scientists out there. They need angel investors who will believe in their inventions and turn these into living, breathing, “employing” national treasures. Who knows, you may be investing in the next Microsoft?

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