(Ants know when to come back to places where they can find food. How do you help your customers come back to you?)
Near my place, there are around four sari-sari stories all in one row and two bakeries that sell morning hot pandesal.
When you’re in that kind of market, what do you make sure buyers will choose you over the other store? The next bakery and convenience store is, after all, just a few steps away.
Logically, I thought the answer is simple. If your price is lower, they will come to you.
Not so.
From my vantage point, I saw that consumers bought from stores with a “tindera” who had a pleasing personality and who can share a piece of gossip and a smile while fishing out a candy bar without looking.
It was no different from my experience when I ate lately at Mamou, a restaurant on Serendra in Fort Bonifacio. That extra friendly chat with the owner of the restaurant and her mom (I think) made me want to come back. Somehow, it made the food taste better.
Being an entrepreneur requires hands-on attention. I know this from experience, when my small business many years ago folded up because I failed to manage it well. Believe me that warm smile and extra small talk will want your customer to come back again and again. Assuming, of course, that there’s no problem with the product you’re selling.
January 29th, 2008 at 8:22 am
definitely agree!
January 27th, 2008 at 8:21 am
wow thanks
nice thought there!
“if you want something done, you have to do it yourself.”