Great article today from SME Insight. Read the excerpt:
There’s a new food craze in town, and if you haven’t heard of it yet, you’re either out of touch or you’re getting too old. That’s because since 2006, many young kids, from grade school to college, have been saving up their baon for bowls of cereal they can buy in school. And a lot of yuppies troop to the nearest outlet for their cereal fix too.
So what’s with the bowl of cereal, you ask. At Cerealicious, a cereal bowl is not just a cereal bowl. True, cereals are drowned in milk here, but the toppings go from fruits to chocolates to puddings to coffee jelly and more. In fact, Cerealicious offers 40 cereals and 40 toppings and you can mix them any way you want to or go for any of the 20 certified “blockbuster” mixes cheerily named after blockbuster movies. Thus, you can munch on Charlie and the Chocnut Factory today, order Nutting Hill tomorrow, and snack on Oreo Afraid of the Dark the day after.
Nothing like it has been offered yet in the country, although cereal bars and cereal cafes have been mushrooming in the US lately. This is the reason why a group of young people—friends, classmates and officemates all aged 24 then—banded together in 2005 to offer that concept here.
Read more
here.
Key learnings from Cerealicious:
1. Offer something new and unique
2. Educate the market
3. If at first you don’t succeed…
4. Consider franchising after more than a year of successful operation
5. Don’t poo-pooh the creation of an operations manual
6. Think carefully how to improve the backend system
7. Stay on top of marketing gimmicks
Hope these give you a little bit of encouragement! Good luck on your businesses.
(Photos by Shaira Luna, courtesy of SME Insight.)
Am interested in offering your products in our place... how can this be done...
hi joseph, i will forward your question to author Karen Galarpe of SME Insight. Good luck!
Hi Joseph! You may e-mail Crissy Balatbat, one of the owners, at crissy (dot) balatbat (at) gmail (dot) com. :-)
I WOULD LIKE MORE INFO ON THE CEREALICIOUS FRANCHISE?
is the business under franchising? want to know more and the requirements esp. costings.
hi, ms. salve. how can i get in touch with this sme insight ? you see, i have a sister who's into the sushi making business. she has several stalls. (e.g. sm megamall, trinoma) named mimaki mi sushi. i myself was really astounded by the success of it. just like the article featured here. maybe the guys can feature this also and be inspired by going into business. thanks a lot.
Rommel
hi! for basic franchise info, visit our website at www.cerealicious-ph.com : ) regarding the cost, email me at crissy.balatbat@gmail.com and will be glad to answer your inquiries. Tnx for your interest : )
Hi! just want to know if the business is under franchising? want to know more and the requirements esp. costings.
Hi Weng! Yes it's franchising. Please see Crissy Balatbat's comment.
pls .. email me the infos about the franchising .. thanks !!
cereal cafe's are a new trend. but I believe their business model is a sound one.
I want to know more about the business. more details about it and how much would it be if it will be franchised...tnx
Pretty interesting choice, to attract rice-eating public to cereals. Just like we do with kids, kids don't like to drink milk so we put chocolate into it and then they find it tasty. I love cereals but I never imagined that we could do so much with them and add so many different things to make them more delicious and tasty.
The business idea is very good, to offer something which is healthy mixed with things to make it a sweet treat for people. No wonder why it's so successful in there.
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The business is another proof of Filipino ingenuity.
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There’s a new food craze in town, and if you haven’t heard of it yet, you’re either out of touch or you’re getting too old. That’s because since 2006, many young kids, from grade school to college, have been saving up their baon for bowls of cereal they can buy in school.
Best regards, Alex CEO of youtube downloader
hmmm....i think after reading this i will visit this place...
David bill
senior professor IT college of London
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At Cerealicious, a cereal bowl is not just a cereal bowl.
Best regards, Katya, CEO of dvd player burner, iscsi r2t
Best of luck guys have a happy time awesome.
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The taste of this is so good. This is the first time that i heard of this and i had to try it. It is a must eat. orlando personal injury lawyers
just for what i have been looking for!
u will luv it!
must watch the followings!
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just for what i have been looking for!
u will luv it!
must watch the followings!
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Yum! This cereal stuff is looking really good. Well done to the inventors who conjured up the idea. Husky Breeders
Nice Icecream.
Thanks for sharing about Cerealicious.
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Post is nicely written and it contains many good things for me. I am glad to find your impressive way of writing the post. Now it become easy for me to understand and implement the concept. Thanks for sharing the post.
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Would be great to have something like this in the UK! If you could buy hampers of all the different flavours etc it would make it even better!