I was craving for ice cream yesterday, so I excitedly approached a Nestle scoopery stand to buy two big sugarcones of ice cream for me and my friend.
To my surprise, the girl at the counter refused to sell us big sugarcones. She could only sell two small cones for P10 each because that was the standard promo of the day.
“Can’t you sell two big cones to us? Just charge us more?” we ask, with our tastebuds already complaining about the delay.
“Let me just ask my supervisor,” she says.
At which point, a slightly irritated supervisor tells us, “Sorry, but that’s our promo for today! P10 only per cone.”
Goodbye, customers.
That could have been a sale, right there. But a promotion strategy carelessly put together, employees who are not willing to think like owners, and inability to think out of the box — in this case, a cone — caused a sale to fall through.
February 21st, 2008 at 5:14 pm
I think someone should elevate this to the big wigs at Nestle coz it’s just plane wrong to deny customers the product that they want.
Unfortunately some stupid promo managers require their employees to sell a quota of their promo so that it would appear effective, defeating the sense and purpose of the word “promotional” in the first place.