I was craving for ice cream yesterday, so I excitedly approached a Nestle scoopery stand to buy two big sugarcones of ice cream for me and my friend.
To my surprise, the girl at the counter refused to sell us big sugarcones. She could only sell two small cones for P10 each because that was the standard promo of the day.
“Can’t you sell two big cones to us? Just charge us more?” we ask, with our tastebuds already complaining about the delay.
“Let me just ask my supervisor,” she says.
At which point, a slightly irritated supervisor tells us, “Sorry, but that’s our promo for today! P10 only per cone.”
Goodbye, customers.
That could have been a sale, right there. But a promotion strategy carelessly put together, employees who are not willing to think like owners, and inability to think out of the box — in this case, a cone — caused a sale to fall through.
February 23rd, 2008 at 3:00 pm
good for, they are not asking for more, if you go to macdonalds, jollibee, etc, if you order regular coke, the counter girl/gay would ask is it large coke? if you insist that it is regular coke that you want then the counter girl/gay will follow up is it for take away? hmmm? parang nasa gay bar…di ka papansinin pag walang pera…samantalang ang singil nila eh american standard price…hindi kaya sugapa sa pera yang mga fastfoods na yan? di ba kaya natin gusto silang paramihin ay para luminis at dumani turista sa atin? mukhang walang nangyayari so stop all these nonsense…it is time to stop building malls and food chain…nakaka-suka na yan…
February 22nd, 2008 at 10:28 am
yes, sometimes ’sellers’ become irritating; especially when it’s just a matter of common sense and practicality. and why take a ‘no’ for more profit? i guess it’s really a protocol, for the management to guage how effective the promo is. do you notice that in free taste booths, they would really give you as much cups as you want to consume, though you just request for a refill? because it’s really by the count, as in the flyers given by promodizers. the ice cream stand shouldn’t have displayed the big cones if they don’t intend to sell them. i think that’s the foul marketing strategy, misleading customers/giving them ‘false hopes’.
February 22nd, 2008 at 1:50 am
bad bad training. the owner must be alerted.
February 21st, 2008 at 11:22 pm
I encountered this problem a lot! Because of the “rules” the sale is lost. They forgot that the bottomline of every business is the sale. Rules dont produce money. Sales do.
February 21st, 2008 at 6:48 pm
What I always appreciate about places — whether they’re fancy restaurants or holes in walls — is good service. I like employees who think on their feet. I agree with what you said. Business owners should be able too train their people to think of the big picture and not just on the micro instructions they are left with.
Their loss, haha.