I was craving for ice cream yesterday, so I excitedly approached a Nestle scoopery stand to buy two big sugarcones of ice cream for me and my friend.
To my surprise, the girl at the counter refused to sell us big sugarcones. She could only sell two small cones for P10 each because that was the standard promo of the day.
“Can’t you sell two big cones to us? Just charge us more?” we ask, with our tastebuds already complaining about the delay.
“Let me just ask my supervisor,” she says.
At which point, a slightly irritated supervisor tells us, “Sorry, but that’s our promo for today! P10 only per cone.”
Goodbye, customers.
That could have been a sale, right there. But a promotion strategy carelessly put together, employees who are not willing to think like owners, and inability to think out of the box — in this case, a cone — caused a sale to fall through.
February 26th, 2008 at 6:43 pm
Fliptop, ok yung segue into public accountability!
February 26th, 2008 at 6:41 pm
boy, low salaries are never an excuse to think with small minds. she will have a better salary if she shows that she is worthy of it.
February 26th, 2008 at 6:39 pm
John, i think there’s a very big controversy about McDonald’s upsize me strategy. Ako rin, while I think there’s a time for malling, I try to “moderate the greed” as they say. Sometimes, it’s better to stay away from places where consumerism is too much!
February 26th, 2008 at 6:38 pm
cel, you said:
do you notice that in free taste booths, they would really give you as much cups as you want to consume, though you just request for a refill? because it’s really by the count, as in the flyers given by promodizers
come to think of it, you’re right! what a waste of resources. that’s another good example of a promo gone crazy. sigh.
February 26th, 2008 at 6:36 pm
JC, I wonder if the owner has a clue. Kawawa naman.