I was craving for ice cream yesterday, so I excitedly approached a Nestle scoopery stand to buy two big sugarcones of ice cream for me and my friend.
To my surprise, the girl at the counter refused to sell us big sugarcones. She could only sell two small cones for P10 each because that was the standard promo of the day.
“Can’t you sell two big cones to us? Just charge us more?” we ask, with our tastebuds already complaining about the delay.
“Let me just ask my supervisor,” she says.
At which point, a slightly irritated supervisor tells us, “Sorry, but that’s our promo for today! P10 only per cone.”
Goodbye, customers.
That could have been a sale, right there. But a promotion strategy carelessly put together, employees who are not willing to think like owners, and inability to think out of the box — in this case, a cone — caused a sale to fall through.
February 28th, 2008 at 2:53 pm
Hi Salve, sorry for this off topic comment of mine. But I really find it hard browsing thru the comments because the latest comment is displayed first. Shouldn’t it be the other way around?
February 26th, 2008 at 6:48 pm
Mel and Allan Roy, thanks for your comments. It appears that good promo sales strategies should allow employees to increase sales using these strategies, but at the same time give them some flexibility to spot more sales opportunities that do not fall under these strategies. Some incentive and feedback system should be in place too, huh?
February 26th, 2008 at 6:45 pm
Bernie, dude that’s eeky! Am I glad I didn’t buy those P10 cones then. Blech!
February 26th, 2008 at 6:44 pm
Lynn, exactly my point! It’s so frustrating, if you ask me.
February 26th, 2008 at 6:44 pm
Hiro, oh they had big cones in abundance all right! so you kinda wonder why they had to put all those cones out there.