NEAR THE FAR end of Tomas Morato Avenue in Quezon City, a new restaurant has been quietly luring diners these past seven months with its authentic Asian cuisine. This is Nasi Lemak, a small cozy restaurant just across the big McDonald’s outlet with French fries on its roof.
There’s a queue at lunch and dinner on weekends, and during weekdays at peak hours, the restaurant gets almost full too. And it’s all due to word of mouth, as satisfied customers rave about the tasty dishes, mostly Singaporean, at reasonable prices.
Restaurant consultant H.K. Tan, a Singaporean, says they are very particular about the quality of the food they serve, to the point of being paranoid. “We import ingredients to be assured of consistent quality,” he says. They also don’t scrimp on the ingredients to be used in the dishes so as to give customers the real deal.
But it’s a true blue Filipina, Cora Lelina, who owns the business with her family. Cora worked in Singapore for 20 years as personal assistant to a paper industry executive. In the course of her work, she would travel to many countries with her boss, exposing her to a lot of cuisine.
Since she was based in Singapore, Cora developed a taste for Asian food, and can cook it well. In the end, when her boss passed away last year, Cora decided to come back home to the Philippines. “I have been abroad for half of my life. I went back here to try life here,” she says. And since she has long planned to have a business, Cora invested in the food business in the Philippines upon the advice of her longtime friend, H.K. Tan.
Tan has been coming to the Philippines for business for the past 10 to 15 years. He noted that there are many Spanish and Italian restaurants here already. As for Chinese restaurants, most of them use vetsin which isn’t really healthy. This is why he advised Cora to go for Singaporean food, and offer other Asian dishes as well, without MSG of course.
Popular items on the menu includes Kueh Pai Ti, a sort of fried lumpia with lettuce, turnip, carrots, and prawn on top to be popped in whole in the mouth.
There’s Hainanese Chicken, a favorite in Singapore, Malaysia and Hong Kong; the lightly spicy Malaysian Sambal Fish, which is crispy outside and tender inside; Japanese Tofu Sautéed with Prawns; Singapore Laksa, a noodle dish with spicy coconut gravy which you can have with either prawns or chicken; and Stir-Fried Kang Kong with Blachan, among others. Of course, there’s Nasi Lemak, a dish like our binalot, which is rice cooked with pandan and coconut cream. The Onde Onde dessert is like our pichi pichi but with a filling consisting of palm tree nectar.
“We didn’t expect this kind of success,” Tan says. It’s Cora’s first business venture. But they’re handling it well, putting a premium on customer service. Tan takes the time to train the chefs and educate customers on the dishes and how best to eat them. They also offer delivery service. And there’s free wifi too. This early, they’re already looking at opening branches in other locations.
(All photos courtesy of Nasi Lemak)

April 20th, 2008 at 1:27 am
Ma’am,
My next trip when i am in manila i know where to get malaysian food .
Maraming salamat ,
Make sure it is spicy !
April 19th, 2008 at 4:25 pm
Selamat Pagi / Selamat Malam, Cleo
here in jeddah, saudi arabia you can find these menus in Indonesian restaurants, like Sumatra & Surabaya (and mentioning on the menu “genuine indonesian cuisine”), there’s a lot of indonesian expats here. Likewise, there’s a lot of “Toko Indonesia” here selling nasi; ayam; udang & authentic indonesian food stuffs. I like Mi-Goreng fried noodles.
Selamat Datang,
Jerome
April 18th, 2008 at 5:26 pm
Just FYI, nasi and lemak are malay words. nasi means rice and lemak means fat. indonesians and malaysians, i think, have more claim to the dish, them having more malay blood. nasi lemak is very common in indonesia and malaysia and eventually brought to mainly chinese singapore because of the concentration of the two countries’ citizens in there; not to mention their proximity. so i wonder why the restaurant is promoted as a singaporean restaurant. So it will sound classy? pay homage to whom it is due. and btw, i’m filipino with malay blood too.