We love funny business names

JUST the other day, my friend Monique e-mailed me a list of Pinoy business names. You’ve probably heard of the salon Felix D’ Cut, the moneychanger shop Starbucks, the carinderia Cooking ng Ina Mo and its competitor Cooking ng Ina Mo Rin. Three years ago, Tahanan Books published a book entitled Ngalang Pinoy edited by Neni Sta. Romana Cruz featuring all the funny business signs around town.

Well, according to Monique’s e-mail, we have new funny business names. There’s a goto restaurant called Goto Ko Pa!, a fishball cart called Eat My Balls, and a chicharon store called Chicha Hut. Over in Quezon City, there’s a photocopy stand called Pakopya ni Edgar (sounds like the band Parokya ni Edgar), and a shoe repair shop called Shoes Ko Po. And how are these for laughs: a laundry shop in Manila called Summa Cum Laundry and a tombstone maker in Antipolo called Lito Lapida (with apologies to actor and legislator Lito Lapid).

Last year, in a photo shoot for an article in SME Insight magazine, we got to talk to Dick Balajadia, owner of I Have Two Eggs, a classy tapsilog restaurant on Tomas Morato Ave. Extension in QC. Dick said they had a difficult time getting the name approved but eventually, they got the permit. But a mall refused to give them space unless they change the name. Dick, however, refused to change the business name because the menu is anchored on the concept of offering two eggs, whichever way you want them cooked, with every entrée ordered. So it’s still I Have Two Eggs.

Filipinos’ love for pun and humor has not waned over the years. Don’t we get a barrage of text jokes whenever there’s a political crisis? In business, some businessmen have capitalized on that love for pun and humor and offer funny names for better recall.

Come to think of it, it’s easy to remember a laundry shop named Star Wash: Attack of the Clothes and a bakery called Anak ng Tinapay.

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