It’s Intellectual Property Rights week. Every last week of October has been named Intellectual Property Rights week by Presidential Proclamation No. 79.

Contrary to what most people think, intellectual property is more than just about battling pirated software and fake designer bags. It covers any creation of the mind—copyrights, trademarks or brands, patents, industrial designs, and undisclosed information. So that includes written works, audio visual creations, music, inventions, and distinctive marks, among others.

Have you protected your trademark already? How about copyrighting that catchy jingle or that unique product design? Think of them as your assets–and they are, intangible and valuable–that need protection. As we can see, they’re fairly easy to copy. Safeguarding IP assets is thus vital to ensure that artists, inventors, and innovators benefit from their creations.

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