Photo courtesy of Dylac
By Mark Ruiz
The humble sari-sari store is the smallest kind of store in the Philippines, but it can also be one of the most powerful.
It’s normally started by a simple Nanay from a humble background who wants to augment the family income. After all, the sari-sari store is a relatively simple business to start. It’s home-based, which means that there’s no rent nor major construction expenses. In most cases, it’s literally a hole in the wall.
All the Nanay needs to get started is a little capital--just a couple of thousand pesos will be enough to buy the initial goods. These items are then sold with a little margin, more inventory is bought, these in turn are sold, and so on and so forth. The virtuous cycle of sari-sari store retailing has begun.
But because the sari-sari store is small, the earnings are also relatively small. And because most sari-sari store owners don’t have proper training and enough access to opportunities, there is little room to grow. And because the sari-sari stores are not organized, their collective potential is largely untapped.
Fact : the sari-sari store IS small. But with more than 600,000 of them nationwide, collectively that’s a powerful, positive force from the bottom-of-the-pyramid that can be unleashed.
It was in this spirit and opportunity that HAPINOY was born.
HAPINOY is an organized chain of Sari-Sari Stores owned and run by disciplined microfinancing borrowers, and trained with standardized operating systems.
Our company, MicroVentures, partnered with Microfinancing Institutions such as CARD-MRI, TSKI, Kasagana-Ka, and SEEDFinance to provide business development services to these stores for them to grow and evolve. The key benefits to Hapinoy members include a micro-loan, access to better prices and new businesses, training and values formation, store branding, and community development. Hopefully, all these services will help us realize our mission of empowering microentrepreneurs.
On top of our partnerships with Microfinancing Institutions, Hapinoy has also created a network of partner-manufacturers who support the program. Through these relationships, Hapinoy stores are able to bulk-source products which are sold through Hapinoy Community Stores.
The Hapinoy Community Stores are run by Nanays who started out as small sari-sari stores who are then taken to the next level – from a micro-business into a small business. In fact, we already have a lot of successful Hapinoy Community Store owners, some who started out as a hole-in-the-wall store but now can be considered a mini-grocery.
Once successful, the Hapinoy program can professionalize communities of sari-sari stores, and ultimately evolve them. This will be achieved through new products and services, the use of technology, and the marketing of community-produced goods. With all these efforts, we deliberately want to take the humble sari-sari store to the next level and unleash their potential.
But it’s not enough that we just focus on economic improvement. Hapinoy also has a strong values formation program in order to make the program more wholistic. By empowering our Nanays, we hope to have an impact to their families. By evolving the stores, we hope to have an impact on the communities. As we always say, “kung ang Nanay ang ilaw ng tahanan, sana ang Hapinoy ay magiging ilaw ng komunidad.” Hapinoy, ultimately, hopes to contribute in our own small way to nation-building.
For more information about Hapinoy, do check out our website, www.hapinoy.com.
*Mark is the Managing Director of MicroVentures Inc.
GUEST POST: Alleviating poverty, one sari-sari store at a time
Photo courtesy of Dylac
By Mark Ruiz
The humble sari-sari store is the smallest kind of store in the Philippines, but it can also be one of the most powerful.
It’s normally started by a simple Nanay from a humble background who wants to augment the family income. After all, the sari-sari store is a relatively simple business to start. It’s home-based, which means that there’s no rent nor major construction expenses. In most cases, it’s literally a hole in the wall.
All the Nanay needs to get started is a little capital--just a couple of thousand pesos will be enough to buy the initial goods. These items are then sold with a little margin, more inventory is bought, these in turn are sold, and so on and so forth. The virtuous cycle of sari-sari store retailing has begun.
But because the sari-sari store is small, the earnings are also relatively small. And because most sari-sari store owners don’t have proper training and enough access to opportunities, there is little room to grow. And because the sari-sari stores are not organized, their collective potential is largely untapped.
Fact : the sari-sari store IS small. But with more than 600,000 of them nationwide, collectively that’s a powerful, positive force from the bottom-of-the-pyramid that can be unleashed.
It was in this spirit and opportunity that HAPINOY was born.
HAPINOY is an organized chain of Sari-Sari Stores owned and run by disciplined microfinancing borrowers, and trained with standardized operating systems.
Our company, MicroVentures, partnered with Microfinancing Institutions such as CARD-MRI, TSKI, Kasagana-Ka, and SEEDFinance to provide business development services to these stores for them to grow and evolve. The key benefits to Hapinoy members include a micro-loan, access to better prices and new businesses, training and values formation, store branding, and community development. Hopefully, all these services will help us realize our mission of empowering microentrepreneurs.
On top of our partnerships with Microfinancing Institutions, Hapinoy has also created a network of partner-manufacturers who support the program. Through these relationships, Hapinoy stores are able to bulk-source products which are sold through Hapinoy Community Stores.
The Hapinoy Community Stores are run by Nanays who started out as small sari-sari stores who are then taken to the next level – from a micro-business into a small business. In fact, we already have a lot of successful Hapinoy Community Store owners, some who started out as a hole-in-the-wall store but now can be considered a mini-grocery.
Once successful, the Hapinoy program can professionalize communities of sari-sari stores, and ultimately evolve them. This will be achieved through new products and services, the use of technology, and the marketing of community-produced goods. With all these efforts, we deliberately want to take the humble sari-sari store to the next level and unleash their potential.
But it’s not enough that we just focus on economic improvement. Hapinoy also has a strong values formation program in order to make the program more wholistic. By empowering our Nanays, we hope to have an impact to their families. By evolving the stores, we hope to have an impact on the communities. As we always say, “kung ang Nanay ang ilaw ng tahanan, sana ang Hapinoy ay magiging ilaw ng komunidad.” Hapinoy, ultimately, hopes to contribute in our own small way to nation-building.
For more information about Hapinoy, do check out our website, www.hapinoy.com.
*Mark is the Managing Director of MicroVentures Inc.
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