Bazaarista’s perseverance pays off
- success stories -

FOUR YEARS ago, Ailene Co got a space at the Greenhills tiangge to start her own fashion store. She named it U.R.U. which means exactly how you spell it: you are you. “Wear what you like and what suits you. Women should wear what they feel like wearing, and not dress to impress others,” explains Co, who studied at the Fashion Institute of the Philippines in Ortigas Center.
Co started with bags. “It’s one of my passions and the easiest way for me to get into business,” she says. Since she also loved clothes, especially those that fit her budget, she also sold casual trendy clothes that can be worn by women in offices or when going out for a gimmick. “We’re producing all original locally made casual clothing for day in, day out activities,” Co adds.
Co regularly goes to Hong Kong, Shanghai, and Bangkok to check out fashion styles and does some designing herself although she also has designers working with her. She has sewers do the samples and production is subcontracted to suppliers.
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