BUSINESS ethics call for corporate social responsibility (CSR) where public interest is given top priority. One Filipino company has been showing the business world the way to do it, and it’s not just through talk, but through action.
At Lamoiyan Corporation, maker of Hapee Toothpaste, about 30 percent of the employees are hearing-impaired. Other people with similar handicaps are also accommodated. But realizing that there are still many more people outside the company needing help, Lamoiyan took it upon itself to support three schools and 14 centers that provide basic sign language courses to the hearing-impaired. Upon graduation, some students are sent to college as scholars, while others are hired by the company.
“The hearing-impaired number close to 500,000 in the Philippines. Only 40,000 of them get schooling,” revealed Dr. Cecilio K. Pedro, Lamoiyan Corporation president, in a short speech delivered during the Leadership Conference Series 2 presented recently by De La Salle University, PLDT-Smart Foundation, and Smart Infinity at Sofitel Philippine Plaza. (The main speaker during the said conference was former British prime minister Tony Blair.)
“More and more companies in the world espouse CSR. In our company, it’s a way of life, not just a marketing ploy,” adds Dr. Pedro. In the company, Dr. Pedro says about 3 to 5 percent of the marketing budget is used to reach out to the hearing-impaired. “It is the responsibility of every Filipino company who can afford, to help.”
And why should Filipino companies extend help to those who need it? “There is hope in this country. For this country to progress, we have to work together. It has to start with you and me. Let us stop blaming the government,” Dr. Pedro explains. “If there is anyone to blame, it is us. If good people are willing to stand up for what is right and do what is right, the Philippines will be a great country.”
How one Filipino company practices corporate social responsibility
No TrackBacks
TrackBack URL: http://blogs.inquirer.net/cgi/mt/mt-tb.cgi/4343
The best news I have ever heard. A humble statement from Dr. Pedro:
“There is hope in this country. For this country to progress, we have to work together. It has to start with you and me. Let us stop blaming the government,” Dr. Pedro explains. “If there is anyone to blame, it is us. If good people are willing to stand up for what is right and do what is right, the Philippines will be a great country.”
Thank God.
Love it! Great article Karen.
Would love to hear about more CSR stories from the Philippines.
Great news.
A true CSR unlike the others who uses CSR to promote their product/ensure profit.
Bong
A Good Samaritan Dr Pedro reveals the true corporate social responsibility actions speaks louder than words.
This right on point for our enduring mission tht has just evolved into an organizing and cohesive action or application now of our definition of a " Universal Filipino",basically self-reliant,etc.
The Linda de Vera Case in the Philippines prompted what we have been preparing as a passion and intent.
This is now on the above site under Special Use Channel, linked for traction and action to our Blog of Nations....Thank you. RFP, CEO, VideoMeeo Inc.,Philippines,SGM,LLC,USA
case glacial climatic stories issue values melts [url=http://findarticles.com]new sea points due jaiku[/url] http://www.jansamachar.net
The Lamoiyan Corporation by pioneering a noble cause have really so much to tell to the corporate world. It just a few decades since the corporate world included the words 'customer service' in their dictionary. Thanks to public awareness programs on climate change that now at least some companies are trying to turn green. The corporate world have drained everything from the consumers, profit making was always their top priority but thanks to modernization, they're also adapting some new rules. Companies which practice social responsibility and think of ways through which they can introduce sustainable development bring progress to a country's economy. It's time the companies serve the society in a more productive way other then just meeting the needs of the consumers.
Palos Verdes real estate
Good article Karen. I would like to read more CSR stories from the Philippines. Dog bark collar citronella bark collar
“The hearing-impaired number close to 500,000 in the Philippines. Only 40,000 of them get schooling,” revealed Dr. Cecilio K. Pedro, Lamoiyan Corporation president, in a short speech delivered during the Leadership Conference Series 2 presented recently by De La Salle University, PLDT-Smart Foundation, and Smart Infinity at Sofitel Philippine Plaza. (The main speaker during the said conference was former British prime minister Tony Blair.) “
Best regards, Alex CEO of youtube downloader
The hearing-impaired number close to 500,000 in the Philippines. Only 40,000 of them get schooling,” revealed Dr. Cecilio K. Pedro, Lamoiyan Corporation president, in a short speech delivered during the Leadership Conference Series 2 presented recently by De La Salle University, PLDT-Smart Foundation. mp3 free download, iscsi windows
The hearing-impaired number close to 500,000 in the Philippines. Only 40,000 of them get schooling,” revealed Dr. Cecilio K. Pedro, Lamoiyan Corporation president, in a short speech delivered during the Leadership Conference Series 2 presented recently by De La Salle University, PLDT-Smart Foundation. mp3 free download, iscsi windows
The sizzling boneless bangus comes with a tartar sauce made using herbs freshly harvested from the garden at the back of the restaurant.
Best regards, Katya, CEO of windows cd burner, iscsi dvd
Schooling is a very important part of everyone's future. If you continue schooling after high school you have a higher chance of getting a well paying job and you have more job opportunities. I was happy I went for my special education degree.
Thanks for sharing this information, keep up the good work. essays | assignments
Keep up the good work. thesis writing | book report help
I really appreciate your sharing.
GCSE Coursework
Interesting poin of view. I like article about business.
Flea treatment for dogs