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Archive for March, 2009
10.03.09

The summer workshop biz

- business strategies, marketing, success stories -

SCHOOL will be out soon and that means lots of free time for students. This is peak season for those in the summer workshop business, be it in the field of academics (tutorial and review centers), athletics (sports centers), or arts (cooking, art, dance, and creative writing classes, among others).

Among those companies offering summer workshops is Zero Gravity, which offers basic and intermediate streetdance theater workshops for preteens, teens, and adults.

Located along busy Katipunan Avenue in Loyola Heights, Quezon City, Zero Gravity is right smack in student territory with schools like UP, Ateneo, Miriam, Kostka, and Multiple Intelligence International School, among others, just a stone’s throw away. This is good for the company since its target market is the student population.
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04.03.09

RP firm behind popular iPhone app

- business strategies, marketing, success stories -

NEW downloadable applications are available at the iTunes store every day, but February 14, 2009 was extra special for Filipino techies. It was the day that a Filipino-developed application for the iPhone was made available for free to anyone interested around the world: the Council on Foreign Relations (CFR), a free news application developed by Vinta Solutions Inc. for the global organization CFR.

To date, more than 4,000 downloads have been recorded in just two weeks’ time so much so that the CFR application made it to top 12 downloads list on the iTunes AppStore. Majority of the downloads were made in the United States, with others made in Europe and Asia.

Leonides De Ocampo, chairman and CEO of Vinta LLC (the US arm of Vinta Solutions, Inc.), says Vinta is just a small three-year-old family business that’s into consulting and outsourcing. He is a mechanical engineer, while his brother, Leon Francis De Ocampo, is an industrial engineer. Both of them are graduates of the University of the Philippines. Leon heads Vinta Solutions, Inc. Leonides also pursued higher studies and finished MS in Mechanical Engineering at Duke University in the US.

How Vinta bagged the CFR project is quite interesting. Since Leonides is very much interested in foreign relations and policy and would read the CFR website regularly, he thought of contacting the CFR offices in September 2008 (just when the global financial crisis unraveled and Lehman Brothers collapsed) to offer Vinta’s services. Leonides noticed that a lot of news organizations are coming on board the iPhone and thought that CFR would be interested to do the same. “I just contacted them and they were very pleased,” he says. “We provide very competitive rates.”
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