WITH FACEBOOK being the most popular social networking site around the world, it’s time you got on it too. Did you know that you can use Facebook to promote your brand?
Here are some of the ways you can use Facebook for business:
1. Advertise. Of course. You can reach as much as 200 million active Facebook users according to the Facebook Advertising page. You may even have your ad sent only to your target market according to age, gender, location, and more. The ads are small and are not big and jarring like those on Yahoo Mail. You can put an image and short text in your ad. Payment can be based on the number of clicks or impressions.
2. Create a page and gather ‘fans.’ On the Pages section of Facebook, you can make a profile for your company and invite people to be ‘fans.’ You can post photos and announcements on your page and all your fans will see it. Inasal takeout place Tambokikoy’s and mommy products seller Mommy Matters have their own pages on Facebook.
3. Create an application. This is the fun part. You can create an application for instance, where gifts including your product can be given virtually by Facebook members. An example is the Tsitsirya application wherein Facebook members can send each other Chippy, Chiz Curls, Boy Bawang, Oishi Prawn Cracker, Chocnut, and Curly Tops, among others. Krispy Kreme has its own application wherein members can choose the donut they can send someone virtually.
No, I’m not being paid by Facebook to write this. I think it’s just cool that there are so many ways to put the word out about your brand—and Facebook is one such way. But you may also advertise on other social networking sites like Multiply. Explore the possibilities.
August 4th, 2009 at 6:09 pm
I am very happy with Facebook’s self-serve ad platform. We have been able to target key groups of people to boost sales for several of our clients.
New targetting options on FB include the ability to target ads to people on their birthdays even! I think there are a lot of new business potentials created everyday by FB and other social networks that are opening up really cool features to advertisers.
I dread the day the cost is too high b/c so many people are in love with their system.
Thanks for your post.
June 29th, 2009 at 2:25 pm
As I read somewhere, it says, “Among these social network sites, MySpace has the largest networks with more than 100 million users; allowing its users to customize their profiles by adding simple apps. However, Facebook was able to beat MySpace in terms of attracting more users since it was able to grow 270 percent in 2006, while the former only managed to have 72 percent.”
Indeed, using social networking sites like Facebook is one of the most effective means in creating a buzz for any product or service. It’s convenient and no need to hire someone to do it for you. One can simply do it at home or anywhere as long as you’re connected to the Internet.
Here is a link that I can also share for SMEs out there: http://www.insidecrm.com/features/50-social-sites-012808/
April 23rd, 2009 at 9:34 am
Just a few weeks ago here in Boston, I managed to attend a book launch that tackled the issue of using social networks for business. Check out the book if you’re interested…
http://www.thefacebookera.com/home.php
April 21st, 2009 at 3:02 pm
Fantastic! great potential….
April 21st, 2009 at 12:06 pm
[...] 3. Create an application. This is the fun part. You can create an application for instance, where gifts including your product can be given virtually by Facebook members.more [...]