WITH A lot of people turning more and more to the Internet for information, restaurant owners would be wise to tap online options to promote their restaurants. At the Restaurant Marketing Reloaded Summit 2009, an event organized by Courage Asia this year, online marketing experts shared their views on how this can be done.
1. Have your own website. âMake sure you have a good website,â said Edward David, director for business development at clickthecity.com. The site has to have the necessary useful information, from menu to contact details, and the content should be updated regularly. âChoose a content management system your people can be familiar with.â
2. Integrate online initiatives with your offline efforts. David advised entrepreneurs to promote their website address or URL in all their collaterals. Also, get listed in free online listings, explore priority and enhanced listings offered by online directories, and request to be featured in these websites.
3. Build communities; create followers. According to David, âNewsletters are becoming a thing of the past. Focus on growing your âfollowersâ instead of newsletter subscribers.â He recommended social networking sites Facebook and Multiply and microblogging site Twitter in doing this.
4. Explore and experiment with other options. Hereâs where online advertising will come in and David suggested looking into pay-per-click, display advertising, pay-per-action, network buys and ad network options. In addition, Michael Rastas, consultant of myfoodtrip.com, mentioned joining forums and exploring iPhone applications to promote oneâs restaurant.
5. Do your research. Howell Hay, managing director of munchpunch.com, said resto-preneurs should find out what their customers are searching for and reach the right audience.
6. Manage your reputation. Rastas said, âPeople will voluntarily tell you about a bad restaurant, but often will only talk about a good restaurant when asked.â Bad reviews of restaurants do get published online in blogs, but Hay offered hope by saying, âOne bad review does not destroy your business for as long as there are plenty of people saying good things as well.â Hay advised, âEmbrace reviews. They make us aware and provide us with an opportunity to fix a genuine problem.â
Promote your resto online
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i don't think newsletters will ever be a thing of the past, along with other printed promo materials that a resto or any other business might have. Online promo is ok and has its benefits but many people will look for something they can hold on their hands and read and re-read and study without having to turn the computer on. So online and printed will still be a potent force together.
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I think one of the best solution is to create a website which looks good and well organised with all the details. The next strategy should be the social network hub like twitter, facebook...etc which is a very good way of advertising but other then online what I feel is that a restaurant should first try to build a community from its already existing customers and try to win their loyalty, believe me words can spread pretty fast that way too. And lastly, in addition to good customer service, what restaurateurs offers should be unique and special too.
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