Peso-dollar exchange rate hurting export business
- business strategies, marketing -
IT used to be that Sigel Inc. was raking in dollar sales as an exporter of hand crafted premium boxes for home accents and gift items such as chocolates, wines and dates. Over the years, sales have slowed down as companies abroad started ordering goods from China, where items are so much cheaper.
The fact that the peso has strengthened itself against the dollar has hurt the business too. Eugene Leyran says, “At a trade show, if a buyer is interested, I would send samples right away. By the time the buyer sends a purchase order, the peso-dollar exchange rate may have gone down by two pesos.” And with a 30-day credit term extended to clients, Sigel may find itself staring at an even leaner margin by the time the client pays if the exchange rate goes down again.
The cost of manufacturing has also gone up. “Our constraint is the price of our finished product. It’s too high because it’s labor intensive. Maski ako namamahalan,” says Eugene. At times, clients would set a price for their items, and won’t budge if Eugene explains that they can’t offer the goods at that price given the forex rate. “We still have active buyers but orders have gone down due to the price.”
AT THE 