Los Angeles, Ca, Dec. 9, 2008 - Western Union launched their “Cash, the Perfect Gift” holiday campaign with a press conference at Roy’s Restaurant in downtown Los Angeles, California. A recent survey of Western Union’s marketing initiative showed that a majority of gift recipients prefer cash, particularly in the light of the downward economy. To emphasize the fact, Western Union unveiled their holiday YouTube video program with talented Filipina sensation HappySlip, Christine Gambito. The up and coming comedian was not available for a face to face interview due to an out of the country commitment with the Philippine Department of Tourism, however, Gambito and the media representatives were able to converse via webcam.

On hand to welcome the Filipino media were Western Union's Shirleen Velasquez, Senior Marketing Manager USOB-Philippines (right), and Diana Zuniga, Country Development Manager based in California (left).

Tags: christmas

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