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The economics of a Christmas favorite

Although the Filipino delicacy ‘tikoy,’ a sweet concoction made from ‘malagkit’ or gluttinous rice, is not spared the ravages of the world financial crisis, Matilde Zabala, owner of Lucena City’s ‘Zabala’s Tikoy Special,’ says sales remain brisk because ‘people say it isn’t Christmas without tikoy.’ Video and interview by INQUIRER.net contributor Delfin P. Mallari III.


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