By Andre Palma
Philippine Daily Inquirer

FIRST, congratulations on your status as a respected leader in the international automobile industry. No, strike that. Rock star seems a title more appropriate. Turning around the worldwide operations of Nissan is possibly one of the greatest feats in the history of man making the automobile. You did that as an outsider, a gaijin at that. And now you have a Japanese cartoon character in your likeness to show for it.

Everything you seem to do is done in boldface. Unveiling the R35 Nissan GT-R, the spiritual successor of the Skyline, to the driving world last year in Tokyo, stole the show for all intents and purposes. Standing there, elbow to solar plexus with the rest of the world’s motoring press, even our habitually cynical lot was obviously excited. I was there in the Godzilla-frenzied mosh pit and have lousy, ill-taken photos filled with other journalists’ heads and shoulders to prove it.

Your statements at Davos this year were typically far from low-key as well. Betting Renault’s and Nissan’s future on electric vehicles is considerably risky. Add to that the pledge that your electric car will be fun to drive and provide a significant economic advantage over the internal combustion engine. Imagine the anticipation for this landmark endeavor, especially when it’s the CEO of world’s fourth largest automotive conglomerate doing the talking. Double the expectation since Carlos Ghosn spoke those words himself.

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By Tessa R. Salazar
Philippine Daily Inquirer

THE 1.6-LITER LS Chevy Optra wagon stands all by its lonesome in its market segment. The only wagon in the country that carries a submillion price tag (P869,000 for the automatic, P829,000 for the manual, to be exact), it’s also probably the only wagon that’s not ashamed to highlight its “mama’s toy” character.

It certainly knows where it’s going: right to the school zone and PTA meetings, where functionality and safety are more important than tuner-delight performances.

For a 1.6-liter engine powering a 1,190-kg body (for automatic), the heaviness makes up for its stability and loads of safety features. It has dual airbags, standard antilock brake system and four-wheel disc brakes.

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By Aida Sevilla-Mendoza
Philippine Daily Inquirer

DRIVING fast is not much fun these days — what with oil prices soaring and the guilty feeling that pricks your conscience when you exceed 100 kph. So you learn to moderate your speed in your daily commute.

Just the same, you still want a car that can zoom way ahead of the pack when the spirit moves you on the highway.

Enter the 2008 Subaru Impreza 2.0R Sport.

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By Aida Sevilla-Mendoza
Philippine Daily Inquirer

PICTURE in your mind this photo op: the 2008 Volvo XC70 AWD in all its rugged elegance parked on a sandy beach, the waves lapping at its 17-inch alloy wheels while the sun sets behind it on the horizon of the South China Sea.

The opportunity to set up this photo op came last week, so I broached it to the Volvo representatives present. But unfortunately the beach at Puerto del Sol resort in Bolinao, Pangasinan is fenced off and therefore inaccessible to cars.

But let me tell you how an XC70 ended up at a beach resort in the distant north.

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By Tessa R. Salazar
Philippine Daily Inquirer

CAR manufacturers seem to shrug off successive oil price increases as just part of the inevitable, and hope that Filipino buyers would do the same. And from the looks of it, things are still going the carmakers’ way, as new car launches continue left and right, and buyers aren’t just window shopping.

The newest car launch was courtesy of General Motors (featuring its new Chevy Aveo hatchback). This is to be followed by other launches of Mitsubishi (public launch of the new Lancer EX), Motor Image Pilipinas’ Subaru (launching the full-sized SUV Tribeca) and Nissan (introducing the Livina MPV).

In April, the auto industry registered a year-to-date growth of 14.8 percent compared to the same period (January to April) last year. There were 39,981 units sold, of which 11,078 units were sold in April alone.

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By Aida Sevilla-Mendoza
Philippine Daily Inquirer

CHINA is the third largest country in the world in land area and the largest in population with 1.2 billion. China is also, after the United States, the world’s second largest car market (8.8 million motor vehicles sold in 2007) with sales rising nearly 20 percent every year, and it aims to be the world’s second largest automobile manufacturing country. Naturally, when this giant holds its bi-annual international auto show, it has got to be on the grandest scale, with car makers from all over the world scrambling to showcase their best and gain market share.

The 10th Beijing International Automotive Exhibition, a.k.a. Auto China 2008, opened on April 22 and ended last Monday at the new China International Exhibition Center. It had 106,000 square meters of indoor space in eight halls, all displaying passenger vehicles plus 80,000 sq m outdoors; 2,100 exhibitors of which 225 were from 18 countries; a total of 890 models, almost 100 brand-new, with 55 concept cars, seven global debuts and 24 Asian debuts. Nearly 10,000 domestic and overseas reporters attended the press days (April 20-21) and 600,000 visitors were expected, including 30,000 foreigners.

The theme, “Dream, Harmony and New Vision” aptly has “dream” as the first word. Independent Chinese car manufacturers — those that have not formed joint ventures with European, American, Japanese or Korean brands — dream of breaking into the European and North American markets, which comprise 50 to 60 percent of the world market. Among the dreamers is Chery, China’s foremost state-owned automaker, which displayed 26 models in a 2,500-sq-m exhibit area, one of the largest in the show. The theme “Safe and Save” underscored Chery’s goal to build much safer, more energy-saving and more eco-friendly cars.

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By Andre Palma
Philippine Daily Inquirer

BIGGER isn’t always better, having more doesn’t always equate into being merrier.

When was the last time you chose to buy a car because of the number of speakers, cupholders or map lights in the cabin? These things are nice to have but in the end, many brands just do this to overcome their products’ shortcomings. We live in a world where products loaded beyond reason saturate the market. A common marketing tactic is that vehicles that can’t cut it as fundamentally sound products load up on knickknacks for much-needed brochure appeal.

Peeling back all the extras is one way to figure out just how good a product is. Finding a car that is good enough just by merely how it drives, sans all the frills, is a wonderful thing. Better even is when a lower model and trim level still delivers the same amount of satisfaction. But is it more amazing when a product with a smaller engine strikes almost the same chords as its better endowed brethren?

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By Tessa R. Salazar
Philippine Daily Inquirer

BRING it on!

Now that could have been a cute takeoff for a fun motoring article, except that at almost P50 per liter (and counting), the cost of fuel is no longer a laughing matter. And the next time legendary ol’ Tito Poch utters this now-famous sentence, it may be to face a rioting mob of motorists fed up with the rising cost of the rice-gasoline cocktail. Intoxicating thought, isn’t it?

For those who haven’t gone to the extent of installing their cars with LPG tanks, or at the extreme dumping their old (or new) gas guzzlers for some two-wheeled fuel misers, they may be holding on to the hope that, perhaps, changing some wasteful driving habits may do the trick of squeezing out a few more kilometers out of that last precious drop of fuel.

Some car manufacturers, understandably, are willing to help. Honda Cars Philippines Inc. (HCPI) recently held the motoring media edition of a fuel-efficiency driving competition on a combination of city and highway driving. This turns out to be a bold move on the part of HCPI, which cited a survey that most Honda owners still preferred performance over fuel economy.

Here’s Mario Marasigan, the director for the Department of Energy’s Energy Utilization Management Bureau, and HCPI president and GM Hiroshi Shimizu signaling the start of Honda Challenge Cup.

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