Quantcast After 50 years, MINI now officially in RP - Road Trip

After 50 years, MINI now officially in RP

| 11 Comments | 1 TrackBack

Mini

Alvin Uy, Contributor Philippine Daily Inquirer

The name MINI in the automotive world is quite a paradox. It has such a short name but carries a long history and such a large following.

Introduced in 1959 by the British Motor Corporation (BMC), it was a product created out of necessity and ingenuity. In the mid to late 1950's, the Suez oil crisis made motoring with cars with big bodies and engines quite impractical.

As sales for large cars slumped, microcars like BMW's Isetta and Messerschimitt KR175's were becoming increasingly popular as fuel was being rationed. These cars were also called bubble cars, because of their bubble-like appearance. Leonard Lord of BMC didn't like the way these "bubble cars" were made so he had BMC produce a "proper" miniature car.

The first and original prototype was affectionately called "The Orange Box". The design was confined to a space of a 10 ft. x 4ft. x 4ft. box and its engine had to be an existing production engine. The distinctive two-door car was penned by Sir Alec Issigonis and was manufactured in several plants throughout its initial history. The new MINI however is exclusively produced in Oxford.


The original Mini was produced from 1959 until 2000, one of the longest running production timelines in automotive history. The all-new MINI has retained much of its design influences like the space-saving front-wheel-drive and transverse engine layout that allowed 80 percent of the area of the car's floorpan to be used for passengers and luggage. Thanks to its very short overhang on all four wheels, it was also designed to give a go-kart like feel and has also influenced a new generation of car-makers.

Considered by many experts as the British answer to Germany's Volkswagen Beetle, the Mini was voted as the second most influential car of the 20th century (just behind the Ford Model T) as rated by the influential Global Automotive Elections Foundation in 1999.

When production of the classic Mini ceased in 2000, BMW (the current owners of MINI) announced the successor to the Mini and the brand name for the new car is MINI, written in capital letters. With it the car enjoyed a larger size with increased overall length by 22 inches and 12 inch width and increased weight by 882lbs.

On April 3rd, 2007, the one millionth MINI rolled out of the Oxford Plant after six years of production, just one month longer than it took the classic Mini to reach the same total in March 1965.

Issigonis' friend John Cooper, was a designer and builder of Formula One and rally cars and the two men collaborated to create the Mini Cooper, as a nimble, economical performance car. The Mini Cooper and Cooper "S" were Mini's sportier versions that became successful as rally cars, winning the Monte Carlo Rally four times from 1964 through to 1967. The Mini also became a pop icon and has appeared in several blockbuster movies like The Italian Job, Bourne Identity and Lara Croft-Tomb Raider as well as popular TV series like Mr. Bean.

Last weekend, over 100 MINI enthusiasts and members of the press were invited to test drive the MINI at Clark Speedway in Pampanga. Professional driving instructors led by Klaus Heimerl, head trainer of the BMW Group to conduct driving exercises together with Filipino race driver George Ramirez.

"This is a very effective way of getting Philippine motoring enthusiasts into the MINI spirit and fun driving ahead of the official launch in the market," said Preecha Ninatkiattikul, MINI Manager, Asia. "Judging from the feedback we are getting from the customers, we expect MINI to receive a warm welcome when MINI Global City officially opens its doors in mid-January 2010."

Mike Cua, VP of British United Automobiles, the official importer of MINI was happy to emphasize the coincidental celebration of MINI's 50th anniversary with its official presence in the country.

The following range of MINI is available in the Philippines--MINI One, MINI Cooper, MINI Cooper S, MINI Clubman and MINI Cabriolet.

We will have more driving impressions and reviews about specific models in future issues.

1 TrackBack

TrackBack URL: http://blogs.inquirer.net/cgi/mt/mt-tb.cgi/5135

James Raymond... Great blog! Loved the article about Roadtrip " After 50 years, MINI now officially in RP. Thanks...----- PING: TITLE: jazz piano URL: http://www.en.grand-pianos.org DATE: 12/02/2009 03:12:47 PM IP: 127.0.0.1 jazz piano... [...] Good piano performance. Thanks heaps for this!... if anyone else has anything it would be much appreciated. Great website http://www.en.Grand-Pianos.org Enjoy!...----- -------- Read More

11 Comments

You did not mention the price on each models,right now I have the original yaris European car of the year 2000. I am interested in buying one in the future.

Rey

KapitBisig.com gives access to [URL="http://kapitbisig.com"]information and knowledge about the Philippines[/URL]. It aspires to be the premier [URL="http://kapitbisig.com"]online info-sharing and research website on Philippine-related topics[/URL].

I hope I can buy one of those here in the Philippines...

That is great news!! We own a 2006 red MINI and it's performance is amazing! It handles well. We never had a problem since we bought it in 2006.

It is very fuel efficient too.

I am also a fan of the MINI but unfortunately the price tag for even the "lowest" model/variant is beyond the reach of most pinoy middle class. I understand the MINI cost over a MILLION each, a compact car with a SUV price. Is this because of the tax?

But really a great car indeed...

mabuhay ang jeepney!!! yan ang tunay na pinoy!!! walang kwenta yang mga mini na yan o imported na sasakyan,,mas maganda ang mausok kong jeepney na first class sa probinsya namin! maipagmamalki sa buong mundo ang jeepney ng pinas!

It will be good for the Philippine market because there are Mini car followers in our country.
I live now here in Chicago and got my Mini
in 2005 and this is a fun car and head turning sports car and it's has a very good gas consumption.Looking forward to have
another Mini S in my town.

Interesting and informative. But will you write about this one more?

onRYJk fxuuyoennclh, [url=http://ulnpxvckyfom.com/]ulnpxvckyfom[/url], [link=http://eguicfeeuvdb.com/]eguicfeeuvdb[/link], http://oadgnztxmvne.com/

Leave a comment

Pages

OpenID accepted here Learn more about OpenID
Powered by Movable Type 5.01

About this Entry

This page contains a single entry by published on November 24, 2009 10:23 PM.

Quantum leap for Suzuki was the previous entry in this blog.

Salon Beauties is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.