GM veers toward emerging markets in Southeast Asia
- Road Transport, Transport, General Motors, Charles Buban -
By Charles E. Buban
Philippine Daily Inquirer
AS General Motors and Japanese rival Toyota battle it out for domination of the world auto market, GM announced it will intensify its presence in the Southeast Asian region, which the Detroit-based car giant described as one of the fastest-growing car markets in the world.
“Like China, Russia, India and Brazil, GM sees a huge opportunity for expansion in Southeast Asia. Expect more developments in the coming months, which would include introduction of new vehicle models that car buyers within this market will want at a price they can afford,” announced Steve Carlisle, president of GM Southeast Asia Operations Limited and Chevrolet Sales Thailand.
Speaking before the official opening of the 29th Bangkok International Motor Show in Thailand, Carlisle hinted at coming up with a new vehicle model that would fall under the Asian utility vehicle category, a type of vehicle that is already popular in the region, including the Philippines.
