Tougher tires from Goodyear

By Charles E. Buban
Philippine Daily Inquirer

MENTION Kevlar and the bullet-proof vest immediately comes to mind. However, these days, Kevlar has found its way into the mainstream that almost all products that need to be light, strong and durable have this high-tech material.

And a tire lined with Kevlar is no exception. Just a few weeks ago, tire and rubber giant Goodyear launched in Kuala Lumpur its newest line of premium passenger tires under the Assurance brand.

Featuring a patented ArmorGrip technology, Goodyear expects that its Assurance line will enable the company to dominate the Asia-Pacific region’s mid-size tire market for passenger cars that now stands at over 24 million pieces annually.

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