By Andre Palma
Inquirer

MAJOR motor shows are often difficult to initially grasp in their entirety. Merely a single pass of the major manufacturer’s displays can send even the most jaded of motoring hacks reeling from all the sights, sounds and sheet metal. You just get numb from the sensory overload. Trying to understand what’s going on and what the general flavor of the show is comes only when the shell shock passes. Even then, moments of true insight are rare.

Tokyo’s place in the international motor show arena is to divine the future. It is through the fantasy world of concept cars that the world’s major players try to capture our imagination. For manufacturers, showing up at Tokyo without a jaw-dropping interpretation of the future is like going to a wedding reception in your flip-flops. This year there were quite a few who apparently forgot the dress code.

Maybe it was a calculated risk on the part of the manufacturers. In all honesty, trying to steal the limelight from two of the most exciting new releases would be near impossible.

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By Tessa R. Salazar
Inquirer

THE NUMBER of companies that participated in the recently concluded 40th Tokyo Motor Show was 241, two more than the 2005 edition’s 239. But if you were to go by the Who’s Who of the automotive industry, numbers can’t hide the gaping hole left by those who were conspicuously absent this time.

Some of the Detroit Motown’s top executives were not seen and their absence didn’t go unnoticed. Asahi Shimbun wasted no time reporting these truants. A Fortune report at CNNMoney even went so far as writing “RIP” for the Tokyo Motor Show after citing auto launches by US top automakers being done elsewhere.

Have these fortune tellers hit the nail on the head, or have they just been too quick to the draw? Journalists who attended the motor show witnessed numerous concept vehicles and environment-friendly hybrid machines, making this writer think that the motor show was undergoing a sea change in its overall vision.

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By Charles E. Buban
Inquirer

TOKYO, Japan–The Tokyo Motor Show has always been about technology and this year’s 40th staging of one of the world’s leading automobile expos is no exception as green cars featuring advanced propulsion technology share centerstage with some of today’s fastest and most powerful production cars.

This writer finally got the chance to get up close and personal with the Mitsubishi Lancer Evolution X as well as Fuji Heavy Industries’ (maker of Subaru brand of vehicles) new Impreza WRX STI.

Of course, this writer also witnessed the much-awaited debut of the all-new Nissan GT-R.

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By Andre Palma
Inquirer

TOKYO, Japan–Since Kiichiro Toyoda got it into his head to shift from textile looms to manufacturing automobiles, the Toyota Motor Corp. has come a long way. In a short 70 years from the first Model AA rolling off the Koromo plant assembly line, the Japanese manufacturer now has its sights set on the No. 1 spot in the global automotive scheme of things. Great really if you are one to speculate on the worldwide stock markets but honestly the impact on the Filipino motorist is anything but a forgone conclusion.

One key phrase frames Toyota’s future strategy for world domination. “Sustainable mobility” seems like words plucked out of just any public relations handbook but the way these two words will color and flavor the way we will drive in the very near future is undeniable, scary even. By addressing environmental, safety and congestion issues, the way we drive and what we drive will change dramatically.

In a world obsessed with carbon footprints, protecting biodiversity and the search for renewable sources of energy, the automobile is often painted as public enemy No. 1. While the Battle for Mother Earth seems lost and the human race is doomed to a carbon-choked future care of the evil automobile, small inroads have been made that responsibly look toward tomorrow.

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By Tessa R. Salazar
Inquirer

TOKYO, Japan–If it moves, we’ll build a better one.

That, in a nutshell, seems to be what Honda is keen on doing in the near (and not-so-near) future. Takeo Fukui, president and CEO of Honda, in a 15-minute interview with members of the Philippine motoring media, revealed the carmaker’s plans on not limiting itself to two- and four-wheeled contraptions.

After coming out with such environmental vehicles such as the Civic 2.0GL, Stream, Partner 4WD, the CR-V, Elysion Prestige and Crossroad models in 2007, which Honda claims have all attained fuel-efficiency ratings mandated in its 2011 standards, Fukui says Honda is now developing a jet engine, and more Asimo-like household robots.

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By Aida Sevilla-Mendoza
Inquirer

TOKYO, Japan–At a glittering international event like the 40th Tokyo Motor Show displaying 520 new vehicles of 30 carmakers at a venue spread over 440,000 square meters, it is difficult to hold the attention of the 1.5 million visitors expected, including thousands from overseas, during its 16-day run.

On Press Preview day, several manufacturers caught the eye by exhibiting outrageously styled concept cars. While the designs of the three concept cars presented by Mitsubishi Motors Corp. were not as edgily in-your-face futuristic as the Toyota HI-CT, Honda Puyo or Nissan Pivo2, they looked more user-friendly, more practical and more ready to leap from the drawing board into commercial production in the near future.

And for visitors already in the market for a new car, Mitsubishi unveiled the latest iteration of the Lancer Evolution, which is one of the fastest high-performance mass production cars in the world yet is affordably priced. The more sedate version of the Evo X, the 2008 Lancer sedan (named as the Galant Fortis in Japan) was also on view.

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By Agence France-Presse

CHIBA, Japan–Japan’s Suzuki Motor Corp. has unveiled a prototype motorbike with a zero-emission fuel cell that is cooled by air.

The “Crosscage” motorbike has a fuel cell set in a simple chassis and a hydrogen tank protected by an X-shaped metal frame cage. The fuel cell was developed by Intelligent Energy of Britain.

The motorbike, which is on display at the Tokyo Motor Show, is said to be free of noise and vibration, and has a lithium-ion battery below the tank for extra power.

“Fuel cell motorbikes tend to have podgy scooter-like bodies given the large size of the system. But this compact system enabled us to propose a sporty, slim design,” said Suzuki motorcycle marketing official Kenji Mori.

By Tessa R. Salazar
Inquirer

TOKYO, Japan–It’s ogling time again.

For 17 days, Makuhari Messe in Chiba, Japan will be home to motoring journalists and car enthusiasts from all over this third planet from the Sun for the 40th Tokyo Motor Show.

Among the thousands will be Inquirer Motoring, which will also get a closer look at the leading auto research campaign of Honda in Tochigi, where the innovative manufacturer keeps a full-scale wind tunnel, safety crash-test facility and the Tochigi proving ground. There would also be a meeting of motoring journalists at the Twin Ring Motegi.

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By Agence France-Presse

CHIBA, Japan–Japanese electronics giant Hitachi has developed a steering wheel that enables the driver to use his or her fingers as switches for the engine, car stereo and navigation system.

The steering wheel is equipped with a tiny device that reads the driver’s finger veins.

“If I place my index finger on this reader, it recognizes it’s me. If I put the finger again, it starts the engine,” Masahide Hayashi of Hitachi’s sensor design department explained at the Tokyo Motor Show near the capital.

“When the middle finger is on the device, it sends a command to play music I registered in accordance to my taste. The ring finger can start the navigation system,” he said.

“You can use your fingers just like switches,” without taking your eyes off the road, he said.

Hitachi said it was still uncertain when the system might be put in practical use although it hopes to launch it within three or four years.

By Agence France-Presse

CHIBA, Japan–Nissan and Renault hope to start selling a car for about $2,500 in India in around 2010 along with their local partner there, chief executive Carlos Ghosn said Wednesday.

“We have already practically decided all the attributes of the car,” Ghosn told reporters at the Tokyo Motor Show.

“We have the full intention to do it — if it’s feasible. Hopefully this is going to be 2010 in India,” he said.

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