Email is an indispensable medium in today’s communications. After all, it’s lightning fast … and many believe that for all its quirks, it’s still more reliable than old-fashioned “snail mail.”
Email’s ease of access, low sending cost, and blazing speed, however, often lead to abuse. And we users become the victims.
Onlineetiquette.com cites two key reasons for […]

Many business owners believe that the best way to get things done is by becoming enfants terribles who can scare and intimidate their employees into doing what they have to do.
After all, isn’t that what Steve Jobs (Apple) and Ken Lay (Enron… before they crashed) and a host of other CEOs of successful firms do? […]

Business cards are an internationally recognized means for presenting information about you and your company. Here’s how to make the most of them.
Many of us may take business cards for granted, tossing them about or accepting them with a cavalier attitude. But a business card is an important first point of contact. And often, it […]

Instead of making life a little easier, this wardrobe concept has managed to baffle the workforce. Here’s how to do corporate casual the right way.
What makes business casual so ambiguous is the fact that each industry, and perhanps even every company, has a different set of norms. Smaller companies tend to have more relaxed dress […]

Before you can even think of the actual brand names to toy around with, you have to do your homework first. Here are the steps for building a good brand, as espoused by branding guru David Aaker:
Develop the brand strategy. Identify who your target market is and what you product is all about. After all, […]

In order for effective communication to take place, good listening skills are ncessary. Done well, one also gains access to priceless information such as a customer’s need, an employee’s concern, or the new boss’ pet peeves.
Listening entails a lot more effort than just catching sound waves. Afterall, hearing is merely the first step in the […]

As a company grows and transactions increase in number and complexity, it makes good sense to prepare a budget�??a detailed plan showing how resources will be used during a given period of time, usually a year.
What are the benefits of budgeting?
First, it encourages the manager to think systematically and plan for the future. Running a […]

With the advertising congress just around the corner, we think it’s proper to ask whether you think traditional advertising dying. Author Bryan Eisenberg already has his opinion on the issue. His reasons why he thinks advertising in traditional media like print, radio and television is dying:
Media Fragmentation
TiVo, iPods, hundreds of cable channels, satellite TV, radio […]

The secret is out: management books you typically find in the business section of bookstores are junk. Leadership books are no different. Most of them are still talking about whether leadership is an art or a science. Do you really need to spend Php800 to Php1,000 (US$16 to US$20) for the obvious answer? (Leaders are […]

Here’s a quick anecdote to espouse the virtue of patience when trying to reposition one’s products.
Believe it or not, cigarette brand Marlboro (no, we don’t encourage smoking; this is strictly for the sake of example) was once a lady’s cigarette. It’s claim to fame was a red filter.
But in an effort to expand its market, […]