A sale can be made or broken at the store, depending on the performance of the
sales people who represent the brand. Because of this, it is imperative that ma
nagement has a way of gauging and monitoring their sales force's actions.
Enter the mystery shopper.
The mystery shopper is an average person like you and meâ???party of your targe
t market and virtually undetectable by your sales force. They are normal indivi
duals hired to rate the service in a store. They come in and interact with the
staff, and with a criteria in mind, they evaluate the store. Typical criteria i
nclude lines of display, quality of service, and cleanliness and attentiveness
of the staff.
Using a mystery shopper is a great way to measure how you're doing at the most
critical point of your value chainâ???the point of sale. Great in-store service
can result in significant gains if you can turn the customers who walk in "jus
t to peek" into people who walk away with a smile on their faces and bags in th
eir hands.
Want to know how your store's staff performs while you're away? Hire mys
A sale can be made or broken at the store, depending on the performance of the
sales people who represent the brand. Because of this, it is imperative that ma
nagement has a way of gauging and monitoring their sales force's actions.
Enter the mystery shopper.
The mystery shopper is an average person like you and meâ???party of your targe
t market and virtually undetectable by your sales force. They are normal indivi
duals hired to rate the service in a store. They come in and interact with the
staff, and with a criteria in mind, they evaluate the store. Typical criteria i
nclude lines of display, quality of service, and cleanliness and attentiveness
of the staff.
Using a mystery shopper is a great way to measure how you're doing at the most
critical point of your value chainâ???the point of sale. Great in-store service
can result in significant gains if you can turn the customers who walk in "jus
t to peek" into people who walk away with a smile on their faces and bags in th
eir hands.
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