A sale can be made or broken at the store, depending on the performance of the sales people who represent the brand. Because of this, it is imperative that management has a way of gauging and monitoring their sales force’s actions.
Enter the mystery shopper.
The mystery shopper is an average person like you and meâ€???party of […]

Are you heading out of town for a business meeting? A seminar or workshop, perhaps? Chuck the old ribbon around your pinky finger trick and feast your eyes on these business travel tips from SME Insight.
Itineraries
Be sure to leave a copy of your itinerary both at your home and at the office. This will come […]

Franchises in the Philippines are a dime a dozen. The trick, however, is not in choosing a company to take out a franchise with, but the reasons behind the choice. So before you make that choice, you may want to consider the pros and cons of taking out a franchise.
Pros:
Your business is based on a […]

There’s a consumer beverage that is slowly gaining a following across the globe. But there’s just one big catch: it’s a product would normally be considered as unfit for human consumption.
The product is Kombucha tea. It is now a a $34 million industry, according to the Wall Street Journal. Add to that a currently strong […]

SME Insight brings you an issue that is all about selling to the high-value customers. With the theme The High Value Market: How to Hit the Upscale Crowd, featured firms include Finale Art File, Kois and Ponds, Le Souffle and Bikram Yoga. Plus, we have a one-on-one with Solar Entertainment mogul Wilson Tieng on how […]

One of the saddest images I recall ever seeing in a business context happened in a retail store. The owner of the business was berating his sales personnel because traffic was pretty low at the store. So the sales clerks were hanging their heads in shame as they were being castigated thusly.
Now that would probably […]