By Gerry Plaza
You’ve got it all set. A sound business plan. Expertise. Familiarity with the market. State-of-the-art tools. But no one is biting. What went wrong?
Small businesses really played hard but they still stare at a huge deficit against the competition. We’ve talked to people who went through the same perilous journey but came back […]

Unconventional strategies for multiplying your sales

By John Calub
Imagine a salesman without a brochure, without a business card, and even without a briefcase walking out with a closed deal (worth millions) from a customer he never met before. This maverick continues to make his sales calls wearing jeans and he doesn’t even carry a pen! What’s […]

Photos by Christian Regis
Owners and managers of small- and medium-scale enterprises took time off from their busy schedules last month to attend the last leg of the Manage Your Business Advantage (MBA) Roadshow held last November 13, 2007 at Discovery Suites in Ortigas Center.
The half-day free seminar was designed to educate CEOs and owners of […]

By Karla Que-Sanchez
Ever since Toyota pioneered the concept of just-in-time (JIT) manufacturing, Japanese companies and large Western companies have followed suit with considerable success. The original practice of JIT involves a demand-pull system, which means customer orders prompt production so the company does not produce inventories for stock. Raw materials arrive at the factory floor […]

Find a selling point that works
By Art Ilano
Ladies and gentlemen, our pet peeve for today: companies that claim to also offer what the leading brands provide, but at a lower price.
Okay, to be honest, we’re not saying that this strategy won’t work. Of course, it will. For instance, if there is one dominant brand in […]