Guerilla Selling

Unconventional strategies for multiplying your sales By John Calub Imagine a salesman without a brochure, without a business card, and even withou t a briefcase walking out with a closed deal (worth millions) from a customer h e never met before. This maverick continues to make his sales calls wearing jea ns and he doesn't even carry a pen! What's so unique about this salesman is tha t when asked by a customer to write up the order already, this salesman objects âand the prospect is even the one overcoming the objections for him. Sounds like an urban legend? Not really. The above story is not unique in any w ay. This approach has been repeated over and over again in several large firms across the world by sales renegades who sneak past the gatekeeper and close the sale even in the toughest situation. And it's all because of âGuerilla Selling ,â the unconventional sales approach propagated by world-renowned guru Jay Conrad Levinson. Revolutionary selling strategies The guerilla salesman, although undermanned and under-equipped, sells to large corporations by using two weapons: information and the element of surprise. Read the full article in the November-December issue of SME Insight Magazin e