Business intelligence for SMEs


Business software company Business Objects is targeting small and medium enterprises, a market where it sees faster growth in the country.

Previously the company had a clientèle of mostly large enterprises, including Unilever, Globe Telecom, Philippine Airlines, Bank of the Philippine Islands, and Cebu Pacific.

Their current solution offers business intelligence for SMEs, in which data could not only be stored, resourced or mined but likewise analyzed through business process automation.

Business Objects’ local partners include Sybase and ACW Distribution. According to Business Objects executives, a special pricing package is being offered to SMEs, which they classify as organizations with less then 1,000 employees.

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