Unconventional strategies for multiplying your sales

By John Calub

Imagine a salesman without a brochure, without a business card, and even without a briefcase walking out with a closed deal (worth millions) from a customer he never met before. This maverick continues to make his sales calls wearing jeans and he doesn’t even carry a pen! What’s so unique about this salesman is that when asked by a customer to write up the order already, this salesman objects—and the prospect is even the one overcoming the objections for him.

Sounds like an urban legend? Not really. The above story is not unique in any way. This approach has been repeated over and over again in several large firms across the world by sales renegades who sneak past the gatekeeper and close the sale even in the toughest situation. And it’s all because of “Guerilla Selling,” the unconventional sales approach propagated by world-renowned guru Jay Conrad Levinson.

Revolutionary selling strategies

The guerilla salesman, although undermanned and under-equipped, sells to large corporations by using two weapons: information and the element of surprise.

Read the full article in the November-December issue of SME Insight Magazine