Hello! If you are here because you have just participated in our SME Insight and Intel MBA Roadshow 2007 event, welcome to you!
Head on to the Downloads section in order to download copies of the presentations. And do browse down to read our blog, where you may be able to pick up some additional insights!
And […]

Sometimes, admitting to your biggest weaknesses can be a source of strength.
Classic example: Avis, the number two car-rental firm in the US, saying “We’re number two, so we try harder.” This became a strong selling point for Avis because it gave credibility to their claim of having better service.
And then there’s the classic Volkswagen ads […]

What’s the difference between research and intelligence?
Technically, market intelligence is still part of the domain of market research. But there’s a very important distinction between the two.
Market research is scientific and purposive. It seeks to discover something about the market, and the researcher then devices scientific ways to arrive at this information. You know what […]

Most Philippine companies treat salaries as confidential pieces of information. And there’s good reason for this: for one thing, other companies will have a harder time pirating your people if they don’t know what their going rates are.
But it’s also possible that you’re keeping employee salaries confidential because some employees get “special treatment” over others… […]

A decade or so ago, a new local foods company began a big advertising campaign, promising that “Coming soon, a whole new range of products” would be seen in the grocery shelves. They wanted to be everywhere, selling all things from catsup and condiments to canned fruits and packaged foods.
And then silence. Nothing came out […]

Here’s a strange proposition: you can find out what the state of the economy is by checking on the sales of branded hotdogs.
Reason? When the economy goes down, certain foods that are at the border of being staples and being indulgences will tend to be sacrificed. Among these are branded hotdogs.
And when the economy picks […]

Could it ever be wrong to offer too much quality to your market?
It is. So if you’re a perfectionist and you insist on offering nothing but the best to your customers all the time, read on.
First of all, we’re not saying that you shouldn’t offer quality products and services! Far from it! In fact, kudos […]

In our January/February issue, we talked about creativity as a strategy. This becomes a particularly essential tool if you happen to be in the manufacturing sector.
Let’s face it, almost all manufacturing is now being done in China (and soon, Vietnam) because of their cost and logistical advantages. China is aggressively attracting producers from all over […]

Is your company hemorrhaging manpower? Do you have job positions that have seen different people filling their seats every couple of weeks? Are you getting tired of giving the pink slip to people who are just not up to your standards?
If you ever find yourself nodding in agreement, then the bad news is that there’s […]

A surprising number of MSME owners (micro, small and medium enterprises) tend to rely on their credit cards when they end up being strapped for working capital cash.
The convenience that credit card cash advances offer may seem attractive at first glance. After all, these allow you to withdraw a substantial chunk of cash on the […]