What’s the difference between research and intelligence?
Technically, market intelligence is still part of the domain of market research. But there’s a very important distinction between the two.
Market research is scientific and purposive. It seeks to discover something about the market, and the researcher then devices scientific ways to arrive at this information. You know what […]

Here’s a strange proposition: you can find out what the state of the economy is by checking on the sales of branded hotdogs.
Reason? When the economy goes down, certain foods that are at the border of being staples and being indulgences will tend to be sacrificed. Among these are branded hotdogs.
And when the economy picks […]