Unconventional strategies for multiplying your sales

By John Calub
Imagine a salesman without a brochure, without a business card, and even without a briefcase walking out with a closed deal (worth millions) from a customer he never met before. This maverick continues to make his sales calls wearing jeans and he doesn’t even carry a pen! What’s […]

Find a selling point that works
By Art Ilano
Ladies and gentlemen, our pet peeve for today: companies that claim to also offer what the leading brands provide, but at a lower price.
Okay, to be honest, we’re not saying that this strategy won’t work. Of course, it will. For instance, if there is one dominant brand in […]

By Florian Cecil Torres

Local wine consumption is growing, which is impressive for a nation of beer-drinkers. Here’s a quick look at the global wine market and how well we’re imbibing into it.
Ninety-eight percent of alcoholic beverages in the Philippines are supplied by domestic producers. This figure includes the ubiquitous San Miguel beer products and domestically […]

By Art Ilano
Pricing one’s product or service is often a stumper. Are we pricing too high? Are we pricing too low? Set a price and this will often result to pricing anxieties.
Here, then, is a crash course in pricing that, hopefully, can bring about a bit of much-needed peace of mind, at least when it […]

by Atty. Jessica Los Baños
Have you ever wondered why some people earn millions even with very little or no products to sell?
The answer lies in the intellectual properties owned by these enterprising geniuses. Intellectual Property (IP) is a bundle of rights vested by law in recognition of one’s intellectual, pioneering, inventive and innovative efforts. IP […]

Before you can even think of the actual brand names to toy around with, you have to do your homework first. Here are the steps for building a good brand, as espoused by branding guru David Aaker:
Develop the brand strategy. Identify who your target market is and what you product is all about. After all, […]

With the advertising congress just around the corner, we think it’s proper to ask whether you think traditional advertising dying. Author Bryan Eisenberg already has his opinion on the issue. His reasons why he thinks advertising in traditional media like print, radio and television is dying:
Media Fragmentation
TiVo, iPods, hundreds of cable channels, satellite TV, radio […]

Here’s a quick anecdote to espouse the virtue of patience when trying to reposition one’s products.
Believe it or not, cigarette brand Marlboro (no, we don’t encourage smoking; this is strictly for the sake of example) was once a lady’s cigarette. It’s claim to fame was a red filter.
But in an effort to expand its market, […]

There’s a consumer beverage that is slowly gaining a following across the globe. But there’s just one big catch: it’s a product would normally be considered as unfit for human consumption.
The product is Kombucha tea. It is now a a $34 million industry, according to the Wall Street Journal. Add to that a currently strong […]

Sometimes, admitting to your biggest weaknesses can be a source of strength.
Classic example: Avis, the number two car-rental firm in the US, saying “We’re number two, so we try harder.” This became a strong selling point for Avis because it gave credibility to their claim of having better service.
And then there’s the classic Volkswagen ads […]