What’s the difference between research and intelligence?
Technically, market intelligence is still part of the domain of market research. But there’s a very important distinction between the two.
Market research is scientific and purposive. It seeks to discover something about the market, and the researcher then devices scientific ways to arrive at this information. You know what […]

Could it ever be wrong to offer too much quality to your market?
It is. So if you’re a perfectionist and you insist on offering nothing but the best to your customers all the time, read on.
First of all, we’re not saying that you shouldn’t offer quality products and services! Far from it! In fact, kudos […]