With the advertising congress just around the corner, we think it’s proper to ask whether you think traditional advertising dying. Author Bryan Eisenberg already has his opinion on the issue. His reasons why he thinks advertising in traditional media like print, radio and television is dying:

Media Fragmentation
TiVo, iPods, hundreds of cable channels, satellite TV, radio websites, consumer-generated media such as blogs and podcasts, and even video games–all of these cut into people’s attention.

Word-of-mouth advertising and ‘badvertising’
Thanks to today’s telecommunication technologies that emphasize instant connectivity, good news about your product can spread like wildwife quickly. On the other hand, bad news about your business, or a failure to live up to your advertising claims, can cancel out any form of traditional image-control advertising.

Overemphasized demographics
Traditional advertising firms can tell you where the consumer may be, but they don’t necessarily tell you what kind of message they’d respond to. Result: advertisements that end up treated by consumers as “spam” or unwanted info-junk.