Business cards are an internationally recognized means for presenting information about you and your company. Here’s how to make the most of them.

Many of us may take business cards for granted, tossing them about or accepting them with a cavalier attitude. But a business card is an important first point of contact. And often, it is your only opportunity to make someone remember that you even exist in the first place. So it would be wise to pay a little more respect to this humble little instrument.

Here are some tips on using your cards to help make that first impression even better.

Keep your cards in pristine condition. Business cards reflect the kind of person that you are, so invest in quality paper. Choose an appropriate design or logo, and make sure that the cards are not worn out, torn, or wrinkled when presented. Placing the cards in a case does the trick, and it helps you make that positive first impression.

Know the proper time to offer your card. Usually, business cards exchanged at the beginning or end of an initial meeting. However, when dealing with someone of a higher rank, wait until he or she asks for it or until a third party has introduced you to one another.

Show interest once a card is presented to you. Take a good look at it. This is the best time to make clarifications, such as the proper pronunciation of a name. Commenting on it is also one way to keep your conversation going.

Always have a few cards at hand. Opportunities may come when you least expect them and in the most unlikely places, so bring a handful of calling cards at all times.

Store cards properly. Never put a business card at the back of your pocket or inside your wallet. Doing so may make you look disorderly or, worse, disrespectful. Instead, tuck them in a planner, portfolio, or a business card case.

Consider cultural diversity. Since etiquette varies among cultures and nations, it is important to research and take note of these differences, especially when you’re doing business abroad. For instance, it is customary to use both hands when giving and receiving business cards in China and Japan, while in India, the right hand should be used instead. On the other hand, Europeans have much more relaxed business protocols.

Observing appropriate behavior brings about an atmosphere of respect and understanding. So whether you’re in a business meeting or social function, practicing proper business card etiquette is a must. And it will hopefully lead to even better first impressions.