Run to Your Grave from the mae shi on Vimeo.
October 2007 Archives
Run to Your Grave from the mae shi on Vimeo.
MUSICIANS and music publishers had mixed feelings about Radiohead's experiment. The experiment involved allowing people to download and chose how they opt to pay the British band's new album In Rainbows.
Excerpt from an AFP story:
British rock group Radiohead have drawn a mixed reaction from fans and fellow musicians with an experiment letting listeners decide the price of their latest album, reports said Thursday.
Other artists are said to be studying the novel sales strategy -- labelled a publicity stunt by some -- of allowing fans to pay whatever they want for "In Rainbows," which which went on sale online on Wednesday.
The hit art-rockers, already authors of six albums, drew widespread publicity when they announced earlier this month that that fans could decide the price themselves, saying "It's up to you" on their website.
My take: Radiohead has found a way to create buzz. It's a huge risk but I do agree with one view that if people like something, they're willing to pay for it. But this experiment may not work for all. Radiohead has already created a following back in the days when we were still swapping cassette tape remixes.
Here's a similar take from Blog Critics contributor Jason Meltzer Patterson:
What I find the most interesting about the Radiohead business model is that it sort of keeps the music behind bars again. I mean, by releasing their new album via Web only, you can't hear what you're paying for in advance. Radiohead is banking that fans will want this record because they dug past Radiohead records. You have to pay for the download and hope you like it. The pay-what-you-want model begs the question, how much is the Radiohead brand worth to you?
Many artists have gone the other way. They either tour like crazy to make cash and build a name, use MySpace, or both. Look at the careers of Mickey Avalon, Lily Allen and Kate Nash. All of them made it big on MySpace, where listeners can sample the music freely.
One thing I learned throughout the years is that nothing is "free." Radiohead has hooked us all into thinking this experiment will change the music industry or even force it to its knees. But in the end, they'll be selling more music because the band has already whetted our appetite for their music.
New Media Arts Manila (NMAM) was formed to curate, stage, and promote New Media Art -- art made with electronic, audiovisual, and information technologies. It includes sound art, video art, interactive electronics, algorithmic art, computer music, and whatever art forms new technologies may yet spawn. As NMAM's first project, ELECTROSTATIC SOUND CONFERENCE will showcase the full range of performative sound art pieces through the performances of the following artists: Malek Lopez, Berklee-trained virtuoso who is the principal composer for the band Drip, and half of the abrasive electronica duo Rubber Inc.;
Mu Arae Transmission, (aka Moon Fear Moon aka John Sobrepena), who composes haunting and eerie instances of IDM (Intelligent Dance Music); Blums Borres, 3D animator, performative video artist, and sound artist who dedicates himself to expanding the sonic territory of the electric guitar; Jing Garcia, tech editor of The Manila Times who founded the seminal sound art group Children of Cathode Ray in 1989 and composes industrial/ambient pieces as autoceremony; Tengal, frenetic composer, a tireless sound artist, the founder of S.A.B.A.W . sound art collective, and a one-man record label; Lirio Salvador, sculptor and luthier whose ornate, chrome-plated instruments are featured on television, displayed in galleries, and played by his group Elemento; Tad Ermitano, filmmaker and video artist who creates custom programs and hardware for his art installations. His work has appeared in Time magazine.I understand from Jing that they're also raffling off a brand new Sony Ericsson Walkman phone :)
I'm Miss American Dream (Editor's note: the articles have said it's "Mrs. American Dream") since I was 17 Don't matter if I step on the scene Or sneak away to the Phillipines (sic) They still got pictures of my derriere in the magazine You want a piece of me? You want a piece of me...Anyway, you can listen to it yourself. Thanks to reader nat for the heads up. So Britney, do you really want to sneak away to the Philippines? :)
What Radiohead's doing here is actually pretty cool. Rather than preface their new album's release with the usual three months of press ballyhoo, only to have it leak at some random time before it comes out, they've kept it completely under wraps, then essentially gone and leaked it themselves. What's more, they've turned this into a moral question of sorts, by giving us the freedom to pay actual money for what amounts to an album leak. Only a band in Radiohead's position could pull a trick like this. Well played, gentlemen.Now, say "OK Computer!"